New Stores

 

    MAY 2018

  • CARTIER Started a Digital Concept Popup Event
    To promote their renewed men’s watch SANTOS DE CARTIER, CARTIER started a popup event with a digital concept. You can enjoy the digital exhibition of Alberto Santos Dumont who was an Aviator and a pioneer of the era and the history of Cartier. You can also try the flying experience over Paris like Alberto by AR.
  • ZARA Opened a Popup Store Specializing in Online Shopping
    This popup store will be opened until their Roppongi Hills store reopening in August. A beacon system and QR code system is introduced in the store. By scanning barcodes with their App, items will be ready in the fitting room and you can purchase from their online store by using your smartphone in the store.
  • New Multi Brand Shop MFC STORE
    Hiroto Kondo who used to work for atmos and a director of EXAMPLE opened a new shop in Nakameguro. MFC, “My Favorite Closet” is composed in four sections of import, archive, select and sneakers. The shop is filled with their favorite items and you can also see the Air Jordan collection in the shop.
  • Multi Brand Store S GALLERIE TOKYO Relocates to Reopen
    GALLERIE TOKYO located next to Laforet Harajuku will relocate to Cat Street. It will be reopening as a new complex that develops fashion, food and events.
  • asics will Open a New Complex Store
    It will be the first store for asics Japan to combine a run station and a cafe in the store. The store is located in a popular area for running and the store mainly targets office workers around the area.
  • RVCA Opens the First Store in Tokyo
    Lifestyle brand “RVCA” from California will open the first Japanese store in Tokyo. The brand was started in 2000 and they combine American workwear with art and music theme. Currently there are 6 stores in California, Hawaii, Bali and Byron Bay.
  • Takashimaya Opened a Multi Brand Shop of Cosmetics
    “Takashimaya Cosmetics Million Doors” is a multi brand cosmetic shop. Their new shop handles 28 brands and offers skin condition check service and manicure service of NAILS INC.
  • LULULEMON Opened Two New Shops in Tokyo
    Shonan store was designed with the theme of Shonan beach and Kawasaki store was designed under the theme of Jazz as Kawasaki is famous for Jazz music.
  • Concept Shop from Osaka CONTENASTORE Opened the First Tokyo Shop
    CONTENASTORE was first opened in Osaka and Hiroshima in 2016. Their first shop in Tokyo is located in Shibuya.
  • SK-II Opens a Popup Shop
    FUTURE X Smart Store by SK-II will be an experience-based shop using the face authentication technology and AI. You can experience digital art that changes according to the expression of the face and movement of the body, “skin scan” which can measure the skin condition just by sitting in front of the mirror, and “Smart Beauty Wall” which automatically analyzes your skin condition and gives you advice.
  • New Multi Brand Shop THE ELEPHANT will be opened in August
    The manager of SULLEN TOKYO, a multi brand shop in Shibuya, will be opening a new shop THE ELEPHANT by himself in early August in Shibuya.

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    APRIL 2018

  • STUDIOUS Opened Women’s Shop
    Multi label shop STUDIOUS by TOKYO BASE opened a women’s specialty shop. To commemorate the opening, collaboration items with Japanese brands such as ELIN and beautiful people was launched.
  • Shinjuku Alta Shopping Mall Changes　Store Target Age from Youth to Wider Age Target
    Women’s and men’s clothing brand “DoCLASSE” and their shoes brand “fitfit” will open the largest flagship shop at Shinjuku Alta. The shop space will be 95% of the first floor part of Shinjuku Alta. As the young market is shrinking, Shinjuku Alta is aiming to change its main target from young generation to a wider generation.
  • LOUIS VUITTON Opened a Men’s Popup Store
    Neon yellow is used as a key color of this popup store which expresses their recent men’s collection image, mixture of classic and pop. This store is available until May 6th.
  • Adidas Opened a New Store
    Adidas brand core store Futakotamagawa Rise Shopping Center introduces the new store concept of the brand Stadium. The store assumes customers with children and has activity space such as bouldering space and graphic boards that can compare height with athletes.
  • Baby Sneaker Specialty Store INITIAL KICKS DAIKANYAMA
    The store concept is “Baby sneakers for adults.” The store handles from sports and fashion sneakers such as NIKE and adidas to high brands such as Gucci and Dolce & Gabbana. The store offers packages to enjoy the first shoes as an interior.
  • Men’s Lifestyle Magazine Safari Opens a Showroom Concept Popup Store
    Safari Lounge Showroom Store will be opened on the first floor of the commercial facility MARINE & WALK YOKOHAMA until October 31.You can try on at this store and read the QR code from your smartphone to purchase.
  • Yohji Yamamoto Opens Y’S Flagship Store
    The first floor expressing the store concept “SHOWCASE” is a gallery like space where installations will be held. The store handles all of their 7 lines including their knitwear, dress, suit and casual lines.
  • Ones by Sosu in Jingumae Renovates the Store
    The pop-up store space on the first floor will be renovated as a gallery space. And the cafe space will be renamed as “Ones Cantine Bio” and will be offering organic menus. There will be a restaurant on the roof top that opens by reservation only.
  • Fragrance Boutique of Dior
    MAISON CHRISTIAN DIOR GINZA handles more than 20 fragrances from classic items to their new collection JASMIN DES ANGEL and SAKURA, candles, soaps and silk scarves.
  • ASICS Opened the First Kids Specialty Flagship Store
    This store covers a wide range of shoes for infants to sixth graders. The shoes are designed based on data of children’s feet and actions by ASICS Sports Engineering Laboratory. The store offers a foot measurement service using “fdigi” system developed by ASICS.
  • New Multi Brand Shop FRESHSERVICE
    “Fictional shipping company” is the theme of a new mobile style shop FRESHSERVICE. The shop holds food, original wear that imitates uniforms and workwear, and daily necessities.
  • adidas Opens a New Concept Store
    This adidas new store adopts a new store concept of the brand for the first time in Japan. For the store design, new materials are used for furniture, including wall art decoration by a Japanese artist FACE.
  • Korean Cosmetic Brand Innisfree Opens the Second Store
    This will be the brand’s second store in Japan after its first in Omotesando opened last month. The store has a VR attraction which you can go on a simulation date with the popular Korean actor Lee Min-ho.
  • HUF Opens the Flagship Store
    As an art piece of the store, an artist Todd Francis made a special pigeon sculpture. You can find collaboration items that will be launched for the opening in the store.
  • GUCCI Opened the New Flagship Store
    The 900sqm store handles a wide range of collection -men’s and women’s wear, leather goods, shoes, jewelry, watches, fragrances and interior collection Gucci Décor.
  • HUNTING WORLD Opens a Concept Shop
    “HUNTING WORLD” will renovate their Tamagawa Takashimaya shop as a new concept shop.
    This will be the first shop that has Yosuke Aizawa, designer of “White Mountaineering”, as creative director. The interior design is handled by Wonderwall with the theme “Travel and Hunting World”.
  • Swedish Lifestyle Brand L:A BRUKET Opens the First Flagship Store
    L:A BRUKET was founded in 2009 based on the traditional spa therapy. They have been developing the high-quality organic body care, hair care, and facial care products. The first floor is a cosmetic shop and the second floor holds the world’s first full membership luxury salon.
  • Parco will Open a New Commercial Facility in Kawasaki in 2019
    Parco will open their 10th medium-sized commercial facility “Kawasaki Zero Gate” in front of JR Kawasaki Station in the fall of 2019.
  • Tokyu Department Store Kichijyoji Store Reopens After the Renovation
    Tokyu Department Store has been renovating its Kichijyoji store since 2001. With this renovation, they will reduce the floor space for clothing to expand their food department based on customer’s high popularity of food and food events.
  • Terrace Mall Shonan Completes the First Large Scale Renovation
    This is the first major renovation since its opening in 2011 and Terrace Mall Shonan introduces 117 new shops including select shops such as SHIPS, nano · universe and FREAK’S STORE, cosmetic shops such as Isetan Mirror Makeup & Cosmetics and THREE, and outdoor brands.
  • MASTERMIND Opened the First Flagship Store
    After its 20th anniversary, MASTERMIND opened the brand’s first flagship store MASTERMIND TOKYO at the new commercial complex. You can find limited items in collaboration with KANGOL and Mobile Suit Gundam at this store.
  • Greece Jewelry Brand ILEANA MAKRI Opened the First Shop in Japan
    ILEANA MAKRI started in 1996 in Greek opened its first shop in Tokyo. The shop handles their main collection as well as the bridal collection and the second line EyeMbyILEANAMAKRI.
  • rag & bone Renovated its Flagship Store
    After the renovation, the basement floor of the store is turned into a café, rag & bone x Verve Coffee Roasters. The first floor houses women’s apparel and introduces the new interior elements of its Miami Shop. And the second floor houses men’s apparel and offers alcohol while enjoy listening to music.
  • FJALL RAVEN Opened the First Flagship Store in Japan
    YS INTERNATIONAL Opened Swedish outdoor brand FJALL RAVEN’s Japanese first flagship store FJALL RAVEN BY 3NITY TOKYO. The store handles 4 brands, FJALL RAVEN, mountaineering shoes brand HANWAG, rainwear brand K – WAY, and the original brand TENNEN. The store offer embroidery services on the brand’s iconic “KANKEN” bag.

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    MARCH 2018

  • 109Men’s Reopens a Part of the Store after the Renovation
    SHIBUYA 109 Entertainment is currently under the renovation of 109 MEN’S and they will reopen the seventh floor as the first phase of the plan. With the concept “fusion of excitement”, there will be new casual restaurants in the night club atmosphere.
  • Korean Multi Label Shop LAP Opens the First Domestic Shop
    Based on LA street fashion, LAP handles various categories including women’s “STUDIO” and “URBAN” line, men’s apparel “LAPMEN” and cosmetic “LAPCOS”. They opened the first store in Shinsegae department store in 2011 and currently there are about 70 stores in Korea.
  • ne Quittez pas Opened its First Store
    ne Quittez pas is the brand that incorporate traditional Indian unique textile techniques as weaving, knitting and embroidery into the collection. Their production base is in India.
  • Tokyo Midtown Hibiya Offers Total Beauty Products and Experiences
    At the new commercial facility Tokyo Midtown Hibiya opening this spring, ISETAN MIRROR MAKE & COSMETICS opens the largest scale store at the premium lifestyle zone on the first floor. This store is five times the size of standard stores and handles over 40 cosmetic brands. On the second floor, THREE opens their concept store with a healthy Japanese restaurant.
  • New Shoe Department “Eternal shoes” Opened at Isetan Shinjuku
    “Eternal shoes” is the new shoe department for women under the concept on “shoes loved by all generations without being influenced by the trend”. They propose mainly confirmable leather shoes such as loafers and lace-up shoes. The main brands include JOHN LOBB, Church’s, J.M.WESTON and PARABOOT.
  • Sanyo Shokai Opened New Shop of CRESTBRIDGE
    This is the first complex shop of the brand that has both men’s and women’s collection in one shop. Sanyo Shokai aims to open 15 stores by 2019 mainly in urban commercial facilities.
  • New Shop IROZA NIPPON Opened
    “IROZA” is a multi-label shop that curates items by colors and opened a new shop “IROZA NIPPON” with a theme of Japan. Products are selected from three categories, “Authentic” which is related to Japanese traditional crafts and culture, “contemporary” which adopts contemporary essence to Japanese style, “New Edge” to embody Kawaii culture of Japan.
  • Gucci Shinjuku will Relocate to New Landmark of Shinjuku M-SQUARE
    Mitsui Fudosan completes the office building “Shinjuku M – SQUARE” and GUCCI Shinjuku will be relocated to the first floor of the building. New GUCCI store will be one of the largest domestic flagship stores.
  • Cosme Kitchen Opens the First Street Level Store
    There are skin care, hair care, body care, inner care goods on the first floor, and a lot of makeup brands are arranged as well as a touch-up makeup space on the second floor.
  • Champion Opens the Largest Store in Asia in Tokyo
    Champion Brand House Shibuya Tokyo is the brand’s first concept store and offers popup events and embroidery and prints customization service.
  • Skincare Brand CLARINS Opened its World First Concept Shop with Juice Bar
    French skincare brand CLARINS opened the new concept shop “Clarins with OpenSpa” and as this is an experience-based store, the store offers cold pressed juice at their juice bar and spa treatment.
  • Champion Opened a New Shop
    Champion for Her is the first shop that mainly handles women’s products. The 54sqm shop handles from the popular sweats and tees to sporty wear.
  • LACOSTE Opened the New Concept Shop
    Asia’s first concept shop “Le Club Lacoste” expresses the 85 years of brand’s heritage. The shop creates a space like a tennis club and the fitting room is like a locker room. Their iconic polo shirts are specially installed in the shop.
  • SPRING OF FASHION Opens a Showrooming Store
    SPRING OF FASHION, which operates the advanced order fashion sales EC “Sof DESIGNERS” opens their showrooming store.
  • Sogo Yokohama Department Store Renovates its Cosmetic Floor to be the Largest in Japan
    The first floor and the basement floor will be renovated to house only beauty and cosmetic brands and this will be the largest scale beauty/cosmetic department in Japan. The sales target of the cosmetic floor after the renovation aims 8.4 billion yen which is 30% higher than before renovation.
  • ASICS Tiger Opened the First Concept Store in Kansai Area
    This is the second concept store in Japan. The first floor houses shoes and the second floor apparels.
  • STUDIOUS Opened New Shops in Tokyo
    Multi Label Store STUDIOUS by TOKYO BASE opened a men’s shop and a women’s shop. You can find their original new label STUDIOUS HIGHLINE at this new men’s shop.
  • New Concept Shop rashink x RE SYU RYU
    This shop consists of two floors handles two different brands RE SYU RYU that has classical style from 60s to 70s, and Japan made denim brand rashink.
  • Japanese Handmade Sneaker Brand SPINGLE MOVE Opens a New Shop
    The brand features excellent flexibility and durability with craftsmanship. To introduce Japanese style to foreign tourists, Japanese interior design and color is used for the shop design with the shop concept “Japanese modern”.
  • THE NORTH FACE and DANSKIN Opened a Complex Shop
    Goldwin opened the first complex shop “THE NORTH FACE / DANSKIN beautiful things”. In order to acquire a new wide range of customers, this shop handles two contrasting brands, the outdoor brand The North Face and the ballet inspired brand DANSKIN.

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    FEBRUARY 2018

  • Fashion Media DEED FASHION Opened Real Store
    R for D (Room for Designers) is the first real store of DEED FASHION. The store handles up-and-coming brands such as BALMUN, BANSAN and bodysong under the store concept “meeting design”.
  • MASH Holdings Launches New Label CELFORD This Spring
    CELFORD targets women in their 30s to 40s with the concept “THE FIRST LADY”. They already opened their first shop at Lumine and will be opening three more shops.
  • Italian Shoe Brand PELLICO will Open a New Shop
    PELLICO‘s second shop in Tokyo will be opening at the new commercial facility opening this spring. The repair service atelier “Atelier PELLICO da EARTH” will be installed in the shop.
  • G-STAR RAW Accelerates the New Shop Opening This Spring
    G-STAR RAW is opening new shops in Japan -in Tokyo in February, Osaka and Sapporo in March, and Kobe in May.
  • OFF-WHITE c/o VIRGIL ABLOH Opens The Second Store in Japan
    OFF-WHITE has been strengthening their business in Asian market recently, and they opened their second store in Japan. They are holding an installation until March 14th.
  • Fred Segal Renovated its Daikanyama Men’s Store
    The new Fred Segal will start producing domestic licensed products and introduces new brands to the store.
  • Munsingwear Opens Global Flagship Store
    DESCENTE JAPAN will open the global flagship store of American golf wear brand Munsingwear, MUNSINGWEAR CLUBHOUSE. The store consist of three floors houses a pop-up space on the first floor and an event space as the customer’s social gathering place “Club room” on the third floor.
  • Hankyu Men’s will Start Large Scale Renovation in 2019
    After the renovation, they will shrink space for fashion in order to expand the space for lifestyle goods such as beauty and music. The store will be able to offer multi-language support service in preparation for the 2020 Tokyo Olympics. Also, as their personal stylist service “Style Making Club” is doing well, they will promote the sales stuff as stylists.
  • JIMMY CHOO Renovates Their Four Stores
    JIMMY CHOO will renovate its stores in Osaka, Niigata, Kumamoto and Yokohama starting from March 2nd. These stores will handle men’s collection in addition to women’s collection after the renovation.
  • Laforet Harajuku Renovates and Introduces New Shops This Spring
    Laforet Harajuku will open and renovate 20 shops from the end of February to the beginning of April. With this renovation, edgy multi label shop “GR 8” will expand the space, “Babypink” which used to be a limited time shop will open a permanent shop and much more shops will be introduced.
  • MUJI Opens the World Largest Store in Osaka
    The 4,300sqm new store has the concept of “Food”. Not only a café restaurant “Cafe & Meal MUJI”, but also fresh food market will be introduced. Staff specialized in food category and food concierge will be in the store to support the customers.
  • Vintage Clothing Store Hedy Opens its First Street-Level Store
    Hedy Daikanyama will be a different from a usual vintage clothing store image and have modern atmosphere. The store proposes a style combining vintage and mode fashion, from CHANEL, GUCCI and LOUIS VUITTON to up-and-coming brands.
  • atmos Opened New Concept Store for Women
    Multi label sneaker store “atmos” opened new store “Atmos pink”. The store handles sneakers, vintage items and original apparel to propose a sports mix style for women who love fashion in their 20s to 40s.
  • BAYFLOW by Adastria will Open its Flagship Store
    The first floor houses a healthy concept cafe, the Yoga wear brand by BAYFLOW “SEEDLER” and apparels including kids wear on the second floor, and the third floor is a yoga studio. They plan to hold yoga lessons and workshops.
  • New Outdoor Concept Shops of The North Face will Open
    GOLDWIN will open two stores, “THE NORTH FACE PLAY” and “NEUTRALWORKS.HIBIYA” at the new commercial facility. “THE NORTH FACE PLAY” which is a new business style of The North Face proposes high quality and playful products. “Neutral Works Hibiya” is the second athletic shop handled by Goldwin. This shop will offer well-designed items with functionality.
  • DENHAM Opens New Concept Shop
    This is the first concept shop of DENHAM in Japan. Based on the theme of “Japanese modern”, the shop uses Japanese traditional items for the interior decoration such as tatami mats and lanterns. Japanese atmosphere matches the color of denim indigo.
  • ANGLOBAL Ltd. Opens New Multi Brand Shop THE LIBRARY
    THE LIBRARY will handle from men’s and women’s apparel including MARGARET HOWELL and SUNSPEL to lifestyle goods and books. They plan to open in Tokyo, Kyoto, Osaka and Kobe.
  • New Commercial Facility will Open Under Gotanda Station
    TOKYU CORPORATION will open a new commercial facility “Ikegami Line Gotanda Kokashita” under the concept “URBAN EXPERIENCE” at Gotanda. With the increase of cycling commuters, the new business style “STYLE-B” where you can find a bicycle parking lot, shower booth, laundromat and café will be opening.
  • STRIPE int’l Plans to Open 182 New Shops This Year
    While other apparel companies are suffering from poor sales and shifting to EC, STRIPE int’l accelerates store opening. The breakdown of stores is 40 stores of AMERICAN HOLIC, 39 stores of GREEN PARKS, 47 stores of SM2 and 23 of TECHICHI but only 12 stores of their main brand EARTH MUSIC & ECOLOGY.
  • SUNAOKUWAHARA Opens New Store
    This will be the first company store that will be also used as a showroom. The store directed by the designer himself handles not only seasonal collection, but also some archived items.
  • beautiful people Opens Its Third Store in Tokyo
    This shop handles their iconic items as well as the limited items of company store.
  • Aesop Opened New Store
    The store locates on the first floor of an old apartment building from 60s. This store that is the eleventh collaboration store by Aesop and Paris design studio Ciguë has a peaceful atmosphere in the city.
  • Eyewear Brand YUICHI TOYAMA. Opened the Showroom
    THE LOBBY TOKYO is a showroom of YUICHI TOYAMA. that is opened for public. The store offers brand’s latest collection and maintenance service, also they set up an exhibition space and a coffee stand.
  • Korean Cosmetic Brand Innisfree Opens its First Domestic Store This Spring
    Innisfree which brand concept is “Natural Benefits from JEJU island” has more than 1000 shops in Korea and currently there are 1610 stores worldwide.
  • Tokyo Midtown Introduces New Stores This Spring
    New stores will be opening at Tokyo Midtown including the design product shop “Koncent” produced by Ash Concept which designs household goods, the first domestic flagship store of Italian Leather Brand ZANELLATO and French fragrance diptyque.
  • Japanese Niche Brand banal Relocated its Store
    banal chic bizarre’s store ADDtokyo in Harajuku is relocated and jointly operated with another Japanese brand “NON TOKYO” .
  • ANN DEMEULEMEESTER Opened the First Flagship Store
    This artistic flagship store is currently holding an installation that expresses brand’s seasonal concept of Japanese traditional culture and the Japanese atmosphere.
  • H.I.S Opened “Henna Café (Strange Café)”
    At “Strange Café”, robots sell and provide coffee. This robot was developed by combining a single-arm type robot of Rethink Robotics and a ballista machine “Poursteady” that can produce multiple dripped coffees at the same time.
  • adidas Renovated adidas RUNBASE Tokyo
    After the renovation, they will offer yoga training sessions by the running community adidas Runners. Also, they will offer events for foreigners such as “TOKYO RUNNING MAPS” that shows Tokyo’s sights while running. They will start selling foods and drinks in collaboration with “Sunshine Juice”.

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    JANUARY 2018

  • New Concept Shop & restaurant “stopover tokyo” Opened in Bakuroyokoyama
    New travel concept shop “stopover tokyo” has a coffee stand on the first floor that turns into an Izakaya restaurant at night, a multi label shop Seven from Daikanayama on the second floor, and a casual modern hotel on the third and fourth floor.
  • HMV&BOOKS Opens New Store for Women
    “HMV & BOOKS HIBIYA COTTAGE” mainly targets women under the concept “Women’s bookshop like a small villa in the middle of Tokyo”.
  • Urban Commercial Facility GEMS Jingumae will Open
    Under the concept “GOODY CULTURE FOOD & FASHION”, there will be apparel shops and popular restaurants in this facility. This will be the seventh building of GEMS by Nomura Real Estate Development, and they also plan to build GEMS building in Sangenchaya, Yokohama, Shinbashi, Shinjuku and more areas in near future.
  • Gianvito Rossi Opened New Shop
    This new shop design has the elements of masculine which is inspired by the concept of their Milan and Paris store. You can find their latest 18SS collection.
  • Jewelry Brand CADEAUX will Open New Shop
    This will be the brand’s first shop. For the shop interior, pastel colored fixtures made from gold-colored materials on luxury silk fabrics made by an artisan of Japanese traditional crafts “gold color” technique in Kyoto are used.
  • UNITED ARROWS green label relaxing Opens New Women’s Shop
    Lurow GREEN LABEL RELAXING is a new label of UNITED ARROWS green label relaxing that target working women. The first shop will be opened in Kawasaki. They plan to open a second shop during this season.
  • Onitsuka Tiger Opens New Store
    The new store consists of three floors handles the full collection of NIPPON MADE, apparel and accessories. Also, the biggest domestic store of Onitsuka Tiger will open in Osaka in March.
  • TEÄTORA Opens its First Flagship Store
    Japanese workwear brand TEÄTORA for modern creators opens its first flagship store. The store handles the full collection of the brand as well as limited items of the store.
  • Eyewear Company Araoka Gankyo will Open its First Café
    Araoka Gankyo that operates eyewear specialty stores “Blink Gaienmae” and “Blinkbase”, will open a cafe “RUTTEN _”. The interior design is handled by the same designer as YAECA APARTMENT STORE and N. HOOLYWOOD GINZA.
  • Jewelry Brand PLUIE Relocates its Flagship Store
    Hair accessory and jewelry brand PLUIE from LA will relocate and reopen the flagship store. The store will handle their full collection and they will start custom order service.
  • Online Suits Brand FABRIC TOKYO Opened New Concept Store
    FABRIC TOKYO opened a new concept store of the brand. The store does not have any stock and there is no cashier under the concept “Smart order store”.
  • 109MEN’S will Start a Large Scale Renovation from This Spring
    Tokyu Corporation will start 109MEN’S renovation from this spring to reopen in the spring of 2019. The new 109MEN’S “MAGNET by SHIBUYA 109” will target men and women in their 20s. The first to sixth floor has been mainly handled men’s apparel, but there will be men’s and women’s apparel, lifestyle goods, and also a café after the renovation.
  • Isetan Mitsukoshi will Open New Commercial Facility “FOOD & TIME ISETAN YOKOHAMA” at Yokohama’s JOINUS
    The facility consists of about 30 stores including the grocery store Queens Isetan, cafe and restaurants. There will be many shops that will be opening for the first time in the area.
  • Nakagawa Masashichi Shoten Renovated its Flagship Store
    Household goods store Nakagawa Masashichi Shoten in Omotesando reopened as an experience-based store. The store offers services that you can try and understand about the product before buying.
  • MANGO Harajuku Store Reopens as a Real Shop of LOCONDO
    ROCONDO who operates online shopping store “LOCONDO.jp” announced that it will start new services including “purchase after fitting” as a new payment option and “first class delivery”. LOCONDO will operate Mango Harajuku store to test the new services.
  • New Flagship Store of KOE to Introduce “Smart Register”
    KOE’s global flagship store hotel koe Tokyo will introduce cashless and self-service “Smart Register” to offer efficient and stress-free shopping. The store will be operated until 23PM and from 21PM to 23PM will be unmanned business hours.
  • Calzedonia Group Accelerates the Shop Opening This Year in Japan
    Italian legwear brand Calzedonia and lingerie brand Intimissimi plan to open 10 new shops this year due to its Asian market expansion plan. They just opened new shop of Intimissimi in Ginza in October which is the brand’s first shop to have a bar and a lounge for VIP customers.
  • BOOK AND BED TOKYO Opens New Store This Spring
    BOOK AND BED TOKYO is a concept hostel that offers “the best sleeping moment” with the concept “fell asleep while reading a book”. This will be their 5th store.
  • Stripe Int. Opens New Shop NiCORON
    The brand is produced by Japanese teenage model Nicole Fujita. The brand targets teenage girls and offers sporty street casual clothes. This will be the brand’s first shop.
  • BENSIMON Opens the First Flagship Store in Tokyo
    LOOK that has the exclusive distribution right of French lifestyle brand BENSIMON will open the brand’s first domestic flagship store BENSIMON AUTOUR DU MONDE under the concept “Small House”. They aim to open 8 stores until 2022 and set the sales target of 1 billion yen.
  • Laundromat WASH&FOLD Opened New Shop in Hayama with Juice Stand and Bakery
    Laundry service shop WASH&FOLD’s new shop opened in collaboration with a juice stand from Daikanayama Why Juice? and a local bakery “BleDore”. The shop also has shower booths for surfers.

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    DECEMBER 2017

  • MARK STYLER Opens the Showrooming Store
    With the concept “try on at the store and buy it online”, MARK STYLER opened RUNWAY channel Lab. SHIBUYA is specialized in showrooming. The store is where you can relax and enjoy trying on items, and has a make-up space and Wi-Fi. PARCO is introducing technologies such as 3D scanner and VR. The grand opening is scheduled for next spring.
  • Order Salon THE CLOAKROOM Opened its First Store in Asia
    THE CLOAKROOM is a salon offering made-to-order service established in Brisbane, Australia. Many of the products are produced in Japan. Their first Asian store is opened in Tokyo. They plan to start a bar and a barber in the store in the future.
  • Japanese Eyewear Brands Eyevol and MASUNAGA1905 AOYAMA Opened
    Japan maid eyewear brand Eyevol that features modern design eyewear opened its first shop in Tokyo. Also, MASUNAGA1905 AOYAMA renovated the store.
  • HONEY MI HONEY Renovates its Harajuku Shop
    There current shop interior is decorated in pink, but they will change the color to white after the renovation to create a modern atmosphere.
  • Multi Label Shop ADDITION ADELAIDE Renovated the Store
    ADDITION ADELAIDE was first opened in 2002, and the store renovated and enlarged for its 15th Anniversary this year. The store handles 23 oversea brands such as BALENCIAGA and VETEMENTS.
  • Luxury Pet’s Cosmetic Brand Chuck’s TOKYO Opened New Shop
    Chuck’s TOKYO produces luxury cosmetic and lifestyle goods for pets. At the newly opened Minami Aoyama main shop, they offer special care items and also a wide range of foods and accessories including snacks, soups, beds, bags, leads.
  • Adastria Opens New Multi Label Shop Chaos
    Chaos mainly targets independent mature women and proposes mixed style of masculine and feminine, new and vintage. The composition ratio of original items is 60%. The store that is designed as an art gallery sells not only clothes but also artworks bought from the world’s top art galleries.
  • Body Care Brand SABON Opens New Concept Shop
    Israeli body care brand SABON will open a new business style concept shop “Atelier SABON”. A house-like store is composed of 5 floors. They are planning to hold workshops, run events, yoga, talk shows and collaboration shops to express the brand value.
  • American Street Brand NERDUNIT Opens its First Shop in Tokyo
    NERDUNIT founded in 2011 in San Francisco is a street brand that has 20 stores in seven countries worldwide. They plan to hold an event “SHOP IN THE DARK” as its Tokyo store opening event.
  • Made-to-Order Suit Brand DIFFERENCE Opened New Store in Tokyo
    Men’s clothing chain store Konaka opened a new store of made-to-order suit brand “DIFFERENCE”. The number of stores will expand to 49 within a year. Based on the measurement data by professional tailor, users can order and make various customizations using apps from the second order.
  • Ron Herman Relocated its Yokohama Store
    Ron Herman closed its store at Lumine Yokohama and relocated as a standalone store. The new store is located next to the harbor and handles women’s and men’s wear, accessories and jewelry.
  • TSUTAYA Opened Relaxing/Working Space with Books
    “TSUTAYA BOOK APARTMENT” with the concept “common living” offers relaxing space and working space. It is open 24 hours and the usage charge is 500yen per hour. The co-working space on the 4th floor has power supply, printer, iMac and iPads. The 5th and 6th floors are sharing spaces where you can take off your shoes to relax and have lockers and shower room. 6th floor is a female exclusive floor.
  • BOUCHERON Renovated its Largest Domestic Store
    BOUCHERON which is celebrating the 160th anniversary of its foundation next year reopened its flagship store after its renovation with the design concept of the Parisian mansion. The store handles its full collection – high jewelry, watches and fragrance.
  • New Co-working Space Glade Park
    Grade Park is a multi-purpose space on the basement floor of Hilton Tokyo in Shinjuku. On weekdays and afternoons, it will be used as co-working space with Wi-Fi and power supply. The usage fee is 1,000yen per day and 5,400yen per month. From 6pm on weekdays, it will be used as a bar.
  • JINS Opens New Shops in Collaboration with TSUTAYA
    JINS currently has 333 stores and is focusing on the development of roadside stores to acquire a wider span of customers. They are starting to open shops in collaboration with TSUTAYA with café as a place to spend time while waiting for glasses.
  • Third Place “PARK 6” in Roppongi
    PARK 6 consists of public space, cafe space and workspace is a greenery space like a park. The 45-seat workspace is equipped with free Wi-Fi and power supply, as well as a library that allows you to browse books of business and design. This service is charged on a per use time basis.
  • Lululemon Opened its Second Domestic Store
    The store interior design combines the natural beauty of Vancouver where the brand was started, with Japanese traditional beauty using oak wood and Japanese traditional lantern lights. The brand proposes the lifestyle of “moving the body once a day” towards the community of Shinjuku where more than 3.4 million people come and go every day.
  • Mitsukoshi Isetan Groupe to Open New Commercial Facility Next Spring
    The concept of mi-ts Kokubunji is “Comfortable daily place, where people, things and information gathers”. The facility will be not only a place for shopping and eating, but also a place for “gathering” through events.
  • New Type of Bookstore HIBIYA CENTRAL MARKET
    Yurindo bookstore opens a new type of store “HIBIYA CENTRAL MARKET” on March 29th on the third floor of Tokyo Midtown Hibiya. The store is like a small city where has apparel, lifestyle goods, restaurants, barber, books, galleries and much more. They aim to become a place where people can spend all day without a purpose.

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    NOVEMBER 2017

  • CHANEL Opened a Popup Shop “La Rue de Chanel”
    Popup shop “La Rue de Chanel” is designed like the inside of a picture book depicting the streets of Paris in black and white. It features a photogenic space with over 8 meters ceiling with black and white illustrations. The shop is available until December 5th.
  • Big Camera Opened Specialty Store for Women
    “Big Camera Select” handles beauty appliances, products for school girls such as instant camera and stationery, and also travel goods and souvenirs for tourists.
  • PORTER Reopened its Omotesando Store
    The new Omotesando store extended its store space and has a spiral staircase. The store also has a gallery space. It mainly handles leather goods to target mature men and women.
  • Smiles Opens New Concept Café “RETHINK CAFE SHIBUYA”
    “RETHINK CAFE SHIBUYA” is a new co-working space with a cafe. Customers can use tools for free such as copy machine and sticky note. Wi-Fi and a meeting space are also available.
  • STRIPE INTERNATIONAL Opens Japanese Tea Room Concept Hotel in 2018
    STRIPE INTERNATIONAL will open the global flagship store of KOE “Hotel koé tokyo”. The concept is “stay, fashion, music” and there will be a bakery café and event space on the first floor, apparel shop on the second floor and the hotel on the third floor. “Japanese Tea room” is a design concept of the hotel and it features a simple, high-quality design.
  • STONE ISLAND Opens New Store in Tokyo Next Spring
    According to the importer Toyota Trading, sales in Japan are on the rise of 20% compared with the same period last year. The awareness of the logo has improved, after the collaboration with SUPREME.
  • Ginza Armani Tower to Start One Year Renovation from March 2018
    Armani Japan closes the flagship store in Ginza at the end of February 2018 and start the one year renovation. It is scheduled to reopen in spring 2019. The interior will reflect the new concept. They will strengthen customization VIP service.
  • MADSTORE UNDERCOVER Renovate its Harajuku Laforet Shop
    UNDERCOVER‘s concept shop MADSTORE UNDERCOVER enlarge the shop space after one year of the opening. The renovated shop will handle main collection of UNDERCOVER as well as second line JohnUNDERCOVER and SueUNDERCOVER.
  • American Watch Brand HAMILTON Opened the World First Flagship Store
    They chose Japan to open its first flagship store where the brand accounts for 14% of the total sales. The first floor has more than 300 men’s and women’s collections, and the second floor is a library corner of the brand’s history.
  • Marui Opened The specialty floor of beauty and health
    “Food pocket” is based on the concept “My place to be beautiful”. 13 shops are introduced to Marui for the first time. They serve healthy food such as additive-free, low-carb, organic, gluten-free and super food. The area of “food pocket” is opened where Marui used to have its own fashion brand. By opening the food business area at the middle floor, Marui aims to approach a wide range of people regardless of gender and age.
  • MISTERGENTLEMAN Opens its Flagship Stores in Tokyo and Shanghai Next Year
    MISTERGENTLEMAN became a subsidiary of Mash Holdings this year and it is expanding its business. They will open its flagship not only in Tokyo, but also in Shanghai to start the global business during SS18 season.
  • New Type of Clothes Repair Shop Opens Limited Time Shop
    “Salon du reDESIGN Closet.net”, started in Osaka in 2016, offers not only clothing alteration and repair service, but also redesigning clothes service. At the Osaka store, they have a bakery café so that customers can wait while watching their work. The limited time shop does not have a café, and it is open until August next year.
  • Fashionable Green Tea Specialty Shop
    LUCY ALTER DESIGN, a design company that operates “Tokyo Tea Dorm” opened in Sangenjaya this year, opened new fashionable tea shop “Senchado Tokyo”. Minimalistic interior design creates a modern teahouse feel.
  • Belgium Accessory Brand KOMONO Opened the First Flagship Store in Japan
    Unisex watch and sunglasses brand “Komono” opened its first flagship store in Japan. The brand was founded in 2009 in Antwerp, Belgium by two artists. The brand name was taken from a Japanese word “Komono” which means small things.
  • Multi Label Shop “Mizu to Abura (Water and Oil)”
    “Mizu to Abura” opened on the second floor of “CUNE CUNE Kichijoji” that opened last year. Based on the concept of “Opposites attract” as oil and water, the shop handles many different items that are modes and casual, simple and decorative, up-and-coming and old-fashioned, expensive and inexpensive, men’s and women’s.
  • MACKINTOSH PHILOSOPHY of Sanyo Shokai Starts New Lifestyle Concept Shop from 2018
    MACKINTOSH PHILOSOPHY developed by Sanyo Shokai will launch a new label “MP STORE” from AW2018 season. The label targets urban retail facilities under the lifestyle concept. They aim to open 10 shops until 2020. The price range is set to about 80% of Macintosh Philosophy.
  • Ron Herman’s Concept Store RHC Ron Herman Opens its First Tokyo Store
    This will be the fourth store of RHC after the third store in Kamakura opened last month. The new store has a café and terrace seats under the concept “shop filled with positive energy and smiles”. You can find American trendy items in the shop.
  • SUN MOTOYAMA GINZA Reopened
    SUN MOTOYAMA was founded in 1955 by Choichiro Motoyama who is known for introducing GUCCI, LOEWE, HERMES, and much more international brands to Japan. The current Ginza main store was opened in 1964 under the idea “top-class products must be a placed in a first-class location”.
  • New Complex TOWER OF VABEL
    The new complex has a hotel with 10 rooms, a club VILLA TOKYO on the basement floor and a restaurant. The concept is “Mysterious Resort” and this complex will be a new mature social hub in the area.
  • Ueno Frontier Tower
    Gender less and ageless brands such as DIESEL, MARGARET HOWELL and URBAN RESEARCH can be found on the fashion floors, from the second to the fifth floor of this new complex. URBAN RESEARCH Store introduces “Wearable Clothing by Urban Research” VR fitting system. The camera scans the body shape and customers can try on clothes on the screen.
  • Designer of SIIILON Opens New Shop APRIL
    SIIILON was started in 2014 by a designer Oyui who used to work for ASEEDONCLOUD. The shop handles her original items and vintage items.
  • Denim Brand BONUM Opened its Third Shop
    BONUM is a denim remake brand of BAYCREW’S and has shops in Shibuya and Omotesando. Their third shop concept is “laundromat” and handles inexpensive items which are half to one third of the price compared to Shibuya and Omotesando shops.
  • CHANEL GINZA Namiki-dori Boutique
    Under nearly three years constraction, the new nine-story building boutique is finally opening this winter. The design handled by an architect Peter Marino represents the brand colors such as black, white, beige, and gold. On the 8th floor, Chanel’s first treatment salon “Le Salon Beaute” opens in Japan.
  • Kao Opened a Permanent Free Hair Care Salon to Promote the Products
    Kao’s free hair care salon offers hair quality counseling and hair care service using their products. This service is by advance reservation only.

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    OCTOBER 2017

  • FRANCFRANC Shinjuku Reopened
    The store is design by an interior designer Ryu Kosaka who also designed LA TABLE DU JOEL ROBUCHON and MANDARIN ORIENTAL TOKYO. Modern super market is the image concept of the store.
  • WISM Opened New Store
    Multi label shop WISM operated by BAYCREW’S GROUP opened its third store. Based on the concept “Amusement arcade & Laboratory”, there are invader games and billiard tables that can be actually played. The store is designed to be suited to the chaotic Shinjuku town.
  • STORE CATCHBALL&SONS Reopened as WESTHILL’S MARKET
    They change the name of the store as their main brand “Catchball&Sons” has changed the brand name to “Y.O.N.” from this season. The store is also used as an atelier. The store is closed while they have a popup shop at Newoman Shinjuku until November 15th.
  • Second Hand Shop Nibunoichi Opens the Second Shop
    Following its first shop in Osaka, the second store will open in Tokyo. Based on the concept “white or black or nibunoichi (one half)”, the shop handles vintage items.
  • TAKA-Q Opened Made-to-Order Suit
    A made-to-order specialty shop SUITIST offers made-to-order suits in a minimum of 7 days. They have more than 500 kinds of fabrics carefully selected from Italy and UK. The price is from 29,900yen.
  • ONITSUKA TIGER Opens Two New Shops in Tokyo in November
    Both shops has the same concept “In all times and places” that futures the unique image combination of vintage and future, eastern and western.
  • CANADA GOOSE Opens Flagship Store
    The store handles men’s, women’s, kids, accessories and Japanese flagship store limited items. There is an extremely cold fitting room to experience 0 degrees or less.
  • Beauty Brand UKA is Opening Two New Shops This Fall
    New shop opens under the concept “Unisex total beauty salon”, and the other shop that used to be a hair salon will be reopen as a store specializing in the original product on November 11th.
  • LOUIS VUITTON Ginza Namiki Street Boutique Relocates and Opens in 2018
    In 1981, the Ginza Namiki Street boutique opened as the first domestic store. The store relocates due to the rebuilding.
  • JOURNAL STANDARD Opens a Gift Shop
    JOURNAL STANDARD SQUARE is a new business style of JOURNAL STANDARD with the gift shop concept. The main target is a woman in their 20s to 40s who have many opportunities to give presents at home parties and girl’s parties, and foreign tourists.
  • Takashimaya Opens the First Semi Self Service Type Cosmetic Shop
    “Takashimaya Cosmetic Million Doors” is the new business model of Takashimaya beauty department targets women in their 20s to 30s. The shop develops about 20 cosmetic brands and customers can try products freely. They aim to open 10 stores by 2020.
  • Apparel Company WORLD Opens the 1st floor of the Aoyama Office to the Public
    It has been used as a venue for the company’s exhibitions, but it has not been used for 9 to 10 months of the year. By opening up, they aim to have a wide range of events related to fashion and creation. They will hold a solo exhibition of French designer Pierre Charpin on October 16-22 as the first exhibiton.
  • Takashimaya will Open New Shopping Mall in Nihonbashi Next Year
    The large urban shopping center “Nihonbashi Takashimaya S.C.” will be consist of four buildings, the main building of Nihonbashi Takashimaya which is the important cultural assets, the new building connected to the main building, the East Building and “Watch Maison” building.
  • HOUSE OF LOTUS Opens the Flagship Store
    HOUSE OF LOTUS is a “Life Craft brand” by a creative director Kirishima Karen. The shop offers a place to experience the mixed culture of oriental and western, traditional and modern.
  • TSUTAYA Introduces New Healthy Concept Service “TSUTAYA Conditioning”
    TSUTAYA reopened its store in Sakurashinmachi with the new service to offer a healthy lifestyle for their main customers, women in their 30s to 40s. The store reduced a space for CD/DVD and comics, instead they have training machines, a book lounge with healthy concept books, a yoga studio and a powder room.
  • FILSON Opened Flagship Store
    FILSON started in 1897 in Seattle as an outdoor clothing brand for workers who took part in the gold rush. FILSON Tokyo Store is reproducing the store design of the flagship store in Seattle.
  • sacai Flagship Store in Tokyo Started the Same Popup Event as colette in Paris
    sacai has opened one month limited popup booth “Jardin sacai” at colette in Paris and they are now opening in Japan. The designer of sacai was inspired by playfulness and humor of Colette, the garden of Paris and the elegant and formal Parisian style and directed the unique space using elements of street and the techniques of Couture.
  • SHINOLA DETROIT Opened Women’s Shop
    American watch brand SHINOLA DETROIT, founded in 2011 as made-in-USA watch brand, opened a new shop for women at Isetan Shinjuku after its men’s shop opening in May this year in the men’s building.
  • New Complex with the Passenger Ship Terminal Opens in Yokohama in 2019
    The number of cruising passengers is rapidly increasing in recent years. New complex in Yokohama Minatomirai area will create a new terminal for the international cruising passengers. It is scheduled to open in the spring of 2019.
  • ASICS Opened the Largest Flagship Store
    The store opens on the first floor of a new commercial facility “Jingumae Tower Building”. The store handles 3 brands ASICS, ASICS TIGER and HOGFLOSS. The store introduces ASICS FOOT ID and “ASICS FITNESSLAB”, a new measurement service for women in collaboration with ASICS Sports Engineering Laboratory.
  • New Commercial Facility Grand Emio Tokorozawa Opens in March 2018
    Grand Emio Tokorozawa consists of 5 floors to the basement and 2 floors above the ground, with a total floor space of 116,000 sqm. About 80 stores will open and some brands are opening for the first time along the Seibu Railway such as “B: MING LIFE STORE by BEAMS” and “URBAN RESEARCH DOORS”.
  • RED VALENTINO Opens Five Month Limited Shop
    The shop will open on October 13th along Omotesando Street and features an eye catchy façade design made by glass and gold.
  • TIFFANY Opens a Popup Shop TIFFANY HARDWARE x TOKYO
    The downtown of New York is the image source of the first floor of the shop. The second floor is a styling studio and photo spots to try new collection as well as their iconic jewelries and take photos.
  • LEWIS LEATHERS Opened the World First Shop
    British motorcycle wear brand LEWIS LEATHERS chooses Tokyo to open their first shop. The price range is between 170,000yen to 200,000yen. In commemoration of the opening, they launched collaborated T-shirts with HYSTRIC GLAMOR.
  • WEGO Opens New Lower Price Brand Shop
    Based on the concept “3 price shop”, WEGO1.3.5… only handles 100yen, 300yen and 500yen items. The brand offers apparel, accessories, travel goods, cosmetics, party goods, souvenirs and much more.
  • New Complex Ueno Frontier Tower Opens This Fall
    New commercial facility Ueno Frontier Tower is connected to the main building of Matsuzakaya and consists of “PARCO ya” developed by Parco on the 1st to 6th floors, TOHO Cinemas on the 7th to 10th floors and offices on the 12th to 22nd floors.
  • FrancFranc Aoyama Reopened
    FrancFranc renovated their concept store LOUNGE by Francfran opened in 2012. They closed a cafe area and book corner on the second floor to set up the first interior coordination VR experience booth instead.
  • ADIDAS ORIGINALS Reopened its Flagship Store in Harajuku
    The store was opened as the world’s sixth store in 2015. The new store interior is made of “what should be outside” such as stairs covered with real moss and chairs made of asphalt to embody the street of Tokyo. The store has “social lounge” in collaboration with i-D JAPAN magazine on the basement floor.
  • Adidas Brand Core Store Shinjuku Reopens
    The store turned into an experiential store under the concept “Stadium”. The store introduces “TEST & CREATE Football” for the first time in Japan. While trying on shoes, customers can play kicking target game and instantly measure the speed of kicked balls. The store also offers “RUN GENIE” to choose the best shoes and customized sneaker service “mi adidas”.
  • LOUIS VUITTON Opened the World’s Only Popup Shop
    This shop handles their latest 18 pre-spring collection and to sell Japan limited items. As women’s artistic director Nicolas Ghesquiere was inspired by the Japanese designer Kansai Yamamoto and Japanese culture of the city and nature, the evolution of tradition and modernity for this season, the shop is homage for him and Japanese culture.
  • BAYCREW’S GROUP Opened New Street-Level Store
    BAYCREW’S launched a new label JOINT WORKS that targets “Select Shop native generation”, men and women in their late 20s to early 30s who commonly goes to Select Shops for shopping. The store handles luxury brands as well as their original products. Also, they introduces “up-cycled” project in collaboration with Japanese brands.
  • THEORY LUXE Opens New Shop
    This is a part Hibiya Chanter Shopping Center’s renovation project. THEORY is opening its 65th domestic shop on the first floor of Hibiya Chanter. They aim to improve its publicity and reputation by opening in this area where new commercial facility Tokyo Midtown Hibiya is opening next year.
  • Hat Brand STETSON Opens World First Flagship Store
    Western hat brand STETSON founded in 1865 in Philadelphia and they are opening their first flagship store John B.STETSON&Co along Yasukuni Street. The store has their full collection and plans to sell and repair vintage items.

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    SEPTEMBER 2017

  • CHLOE Opens its Second Flagship store
    This will be their second flagship store after their Omotesando Hills store opened on September 2nd. The total floor space of a four-story flagship store is 218sqm. Both flagship stores adopt the latest store concept.
  • Shiseido Opens New CLE DE PEAU BEAUTE Shop
    It is the second shop opened in commercial facilities following the Ginza Six. While Ginza Six shop represents the world view of the brand, this new shop features customer experiences such as digital mirror.
  • DIESEL Renovated its Flagship Store
    DIESEL GINZA consists of 3 floors handles men’s and women’s denim, apparel, shoes, bags and accessories. A large scale LED screen and a museum like “Denim wall” are displayed in the store.
  • CALLAWAY APPAREL Opened the Largest Store
    Californian golf brand CALLAWAY APPAREL opened its largest domestic store. Callaway apparel is a joint venture established in 2016 by Calloway Golf and TSI Holdings subsidiary TSI Groove and Sports and currently has 21 stores in Japan.
  • New Commercial Facility “PARCO ya”
    It is the first time in 44 years for PARCO to open new store since the opening of “Shibuya PARCO” in 1973 in Tokyo. PARCO ya is a part of the new commercial complex Ueno Frontier Tower.
  • GOLDWIN Opened FISCHER TUNING BASE
    This is ski & boots brand FISCHER’s first domestic base. Special services such as tune-up service of ski, snowboard and boots, 3D scanning system service, repair support and rental service are offered in the store. The store handles also other brands of GOLDWIN.
  • Stripe International Announced the Opening of hotel koé in February 2018
    “Hotel koé” is the global flagship store and the brand starts the rebranding for the opening of this store. The store will have a bakery restaurant, event space, hotel reception on the first floor, shop space for men’s and women’s apparel and lifestyle goods on the 2nd floor, hotel rooms and a hotel lounge on the 3rd floor.
  • Onitsuka Tiger Opens Its First Specialty Store of NIPPON MADE Series
    The new store is located next to the domestic biggest flagship store “Onitsuka Tiger Omotesando”. The store handles shoes, apparel and accessories of “NIPPON MADE” series. Their main targets are fashionable people in their 40s and tourists from overseas.
  • STUDIOUS Renovated its Harajuku Main Store
    Multi brand store “STUDIOUS” Harajuku was reopened on their 10th anniversary. They set up a snap point in front of the store and aim to become as a fashionista’s gathering trendy spot.
  • CHAN LUU Opens New Flagship Store
    CHAN LUU has reached the brand’s 20th anniversary, renewing its brand image from a traditional ethnical image to a minimal and contemporary image. This new store introduces their new store concept for the first time in Japan.
  • Influencer Launched New Brand ETRÉ TOKYO and Opened its First Shop
    The winner of 3 Minutes’s influencer contest JUNNA launched a new lifestyle brand ETRÉ TOKYO in March. After the good sales result by its online store, they opened the first real shop.
  • RON HERMAN Opens New Concept Store RHC RON HERMAN
    The store will be located in front of the beach. RON HERMAN is currently reconsidering store locations and recently closed its store in Yokohama.
  • TOKYO BASE Launched New Label CITY
    TOKYO BASE launched new label CITY to replace STUDIOUS CITY on September 1st. The brand has modern-basic line and trendy line to appeal urban carrier women. They use high quality fabrics and items are all made in Japan.
  • Polo Ralph Lauren Opens Four New Stores This Fall
    Ralph Lauren opened Polo Ralph Lauren that mainly handles POLO DENIM at the former site of Denim & Supply Ralph Lauren. They also will open new stores in Tokyo, Kobe and Osaka this fall.
  • TOKYO MIDTOWN Hibiya will Open Next Spring
    Tokyo Midtown Hibiya is directly connected to the station. The building has 35 stories above ground and 4 underground floors consist of offices and commercial floor. About 60 stores will be opened in the commercial area with the concept “THE PREMIUM TIME HIBIYA”. The grand opening is March 2018.
  • Bershka Renovated with New Store Concept
    After the renovation, the store has been redesigned to an urban interior inspired by music and the back stage of the concert with the new concept “STAGE” which was introduced at new stores in the world from 2015.
  • DHOLIC FBL Opens New Shops of Korean Cosmetic Shop CREE’MARE by DHOLIC
    CREE’MARE by DHOLIC accelerates store opening this September. They are opening five new shops in Japan starting from Shinjuku. With the concept “Beauty closet to enjoy makeup as changing clothes”, shops handles over 40 Korean makeup and skin care brands.
  • 10 CORSO COMO Opens Two Permanent Shops
    Italian multi label shop 10 CORSO COMO opens new shops in the department store in Tokyo. They will handle about 60 original items such as bags and T-shirts.
  • Schott Opens Flagship Store
    American leather brand Schotto opens their flagship store Schott GRAND STORE TOKYO to introduce New Yorkers lifestyle. About 330sqm store also has a repair factory in the store.
  • Multi Label Store of Sneakers atomos Opens New Shop in Chiba
    Atomos Chiba handles the largest number of items for men’s, women’s and kids with the concept “multi label shop that can be enjoyed as a family”.
  • CK Calvin Klein Opened New Shop
    New CK Calvin Klein directed by Raf Simons opened another new shop after its GINZA SIX shop opened in June.
  • HUGO Opens the First Street-Level Store in Tokyo
    HUGO BOSS’s second label HUGO was launched in 1993. They will open its first street-level store in Tokyo that handles their men’s collection.
  • TRADING MUSEUM COMME des GARCONS Renovated its First Store
    At the same time as TRADING MUSEUM COMME des GARCONS’s second store opening on September 1st, their first store is also reopened after renovation with Rei Kawakubo’s new concept.
  • New Concept Store Curios
    Designer of British shoes brand F-TROUPE Mick Hoyle and Japanese stylist Nao Koyabu opened a new concept store Curios. The store is located off the beaten path of Naka-meguro area.
  • MARK STYLER Launches New Label COTORICA. and Opens New Shops This Fall
    COTORICA. is a new label for shopping malls by Japanese major apparel company MARK STYLER debuts this fall. They are opening two shops this fall.
  • AURALEE Opens its First Company Store
    Japanese brand AURALEE was started in 2015 by designer Ryota Iwai. Their first store opens this fall handles their men’s and women’s collection.
  • JOURNAL STANDARD Renovated its Concept Store
    The new concept store of JOURNAL STANDARD, UNFOLLOW Journal Standard opened in April this year renovated to expand the store space. This store handles up-and-coming brands as well as vintage items to identify from other multi brand stores.

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    AUGUST 2017

  • Blue Bottle Coffee Opens its Seventh Café This Fall
    The 94sqm café designed by Schemata Architects renovates the building of 50 year-old former clinic building. The garden spreads behind the café gives greenery space for concrete-based café.
  • PS Paul Smith Opens its First Domestic Stand-Alone Store
    The diffusion label of Paul Smith PS Paul Smith opens its third store after London and Paris. The 2 stories store handles their men’s collection. 1,160 cassette tapes are displayed under the music concept on the first floor, and the neon pink logo which is the theme color of the brand is displayed on the window of the second floor.

  • Isetan Mirror Cosmetics Opens New Shop
    Isetan Mirror is based on the concept “Luxury Cosmetic Shop where you can buy only what you want when you want”. This will be their 15th shop. Also, they renovate and reopen their Tokyu Plaza Harajuku Store on September 29th.
  • HUNTING WORLD Opens New Shop
    The shop is located at the former site of VALENTINO and replaces their Ginza store closed in July. The 200sqm shop has minimal shop design.
  • Italian Brand PALM ANGELS Opened Pop-Up Store
    Up-and-coming Italian street brand PALM ANGELS opened a pop-up store LONELY HEARTS CLUB. This store is available until the end of October. The designer Francesco Ragazzi aims to offer more than a shopping experience but also some special experiences at this store.
  • GU Opens the First Digital Concept Store
    This will be their first large scale store and will handle twice more items than their previous stores. Also, it will be the first store to introduce their latest digital in-store services such as navigation shopping cart with RFID system monitor, interactive mirror that shows coordination by stylists and reviews from customers and self-checkout registers.
  • FLANDRE Opened New Multi Brand Shop Pream de toile at Myload
    Pream de toile targets women in their late 20s to 30s. The store will handle some company labels as well as some other domestic and international labels.
  • New Multi Label Store “ART”
    The designer of ANTHOLOGIE Keiji Ogawa opened new store “ART” under the concept “the place to express your feelings”. The store handles labels such as ANTHOLOGIE, BISCUITHEAD and UNSLACKS. The store also handles art pieces.
  • FURLA Opens New Men’s Shop
    To commemorate the opening, the shop offers the limited model of ULISSE bag.
  • Atmos Accelerates its Shop Opening This Fall
    Atomos will open a new store in Omotesando in the middle of September. They also will open new shops in Shinjuku, Chiba, Kyoto this fall and the first store in Korea in October.
  • Multi Label Store “WUT” Relocates its Omotesando Store
    WUT was started by Yann Le Goec in 2006 in Omotesando. Their Omotesando store is already close on July 23rd.
  • New Facility “M’s CROSS Omotesando” Opens This Fall
    M’s CROSS Omotesando will be the first commercial facility by Mitsubishi Estate in the area. The total floor space is about 1,400sqm. LONGCHAMP will open its first domestic flagship store in this facility.
  • PSYCHO BUNNY Opens Four New Stores This Fall
    PSYCHO BUNNY operated by JOI’X CORPORATION will open four new stores in Japan and also will start their online store this fall.
  • Hankyu Men’s Introduces Five New Shops
    CANADA GOOSE, Belstaff, the first domestic men’s shop of MARK&LONA and luxury golf brand BLACK BOX will be opened at Hankyu Men’s department store.
  • “Priv.Spoons Club” Opens its Second Shop
    Life style brand “Priv.Spoons Club” is produced by a Japanese stylist Michiko Yamawaki. The new shop handles beddings, pajamas, travel items and their new baby collection.
  • MUVEIL Opens Pop-Up Shop
    The popup shop will be opened to commemorate the renovation of their concept store “GALLERY MUVEIL” in Aoyama. This pop-up shop is available from August 29th to September 26th and “GALLERY MUVEIL” will reopen on September 7th.
  • BAROQUE JAPAN LIMITED Opens New Shop of “AEVES”
    “AEVES” was started by a former creative director of COMMUUN from 16SS season and this will be the brand’s first shop.
  • Swedish Watch Brand “TRIWA” Opens First Domestic Shop
    TRIWA started in Stockholm in 2007 opens its first shop in Japan that handles watches and sunglasses.
  • “STYLES” Opens Men’s Sneaker Specialty Shop
    STYLES by B’s INTERNATIONAL will open its second shop. The shop offers sophisticated sporty fashion under the concept Authentic Sports Fashion.
  • “BIOTOPE” Opens Fragrance Specialty Shop “NOSE SHOP”
    “NOSE SHOP” handles various items selected from all over the world such as perfume, room fragrance, fragranced sachet, candle, body soap etc. under the concept “Follow your NOSE”. An eye-catchy big nose shaped art piece is displayed in the shop.
  • Jewelry Brand VENDOME AOYAMA Opened New Store
    This new store develops elegant jewelry that can be used in everyday life under the concept “Intellectual, Elegant and Basic”. Three major domestic jewelry companies are now all in the area with this new store opening of Vendome Aoyama.
  • CPCM Reopens as CIAO PANIC COUNTRY MALL
    CPCM opened in 2015 will be closed from the middle of August for the store renovation. The new store CIAO PANIC COUNTRY MALL will develop not only apparel and furniture, but also household goods and groceries. The new store will have a larger cafe space of GARDEN HOUSE CRAFTS.
  • The Tallest Complex Facility in Shibuya will Open in 2019
    SHIBUYA SCRAMBLE SQUARE is currently under construction to open in 2019. It is about 230 meters high which is the highest in the Shibuya area, consists of 7 floors underground to 47 floors above the ground. This building will have offices in the high-rise floors and large-scale commercial facilities in the middle and lower floors.
  • #FR2 Opens New Store
    “#FR2 HARAJUKU” opened in April this year has the highest sales among all the stores of the company. The ratio of the sales made by foreign tourists is 76%. They plan to open a new store “# FR2 Gallery store” in the same area within the year.
  • COMME des GARÇONS Opens the Second Shop of TRADING MUSEUM COMME des GARCONS
    TRADING MUSEUM COMME des GARCONS is a brand concept shop that collects brand archive items and exhibit at the shop. This is the second shop after its first at GYRE Omotesando.
  • Minato Mirai Tokyu Square Opens This Fall
    Two facilities “at!” and “Queen’s East” inside Queen’s Square Yokohama which is directly connected to Minato Mirai Station will be renovated to reopen as “Minato Mirai Tokyu Square” under the concept “URBAN CASUAL RESORT”.
  • SOGO Department Store in Chiba Opens after the Renovation
    Sogo Seibu department store invests 2.5 billion yen and renovates the annex of Sogo Chiba store “Aurora Mall Junne”. The main target after the renovation is women in their late 20s to 30s. They are expanding the area of experience, beauty, food and household goods after reducing fashion area which used to cover 70% of the store to 40%.
  • A|X ARMANI EXCHANGE Opens the Largest Domestic Store
    The 20th domestic store is located where there are many tourists from Tokyo, the whole of Japan and overseas. The store will handle men’s, women’s and kid’s apparel and men’s underwear.
  • HERNO reopen its flagship store after the renovation
    They will increase the store area to 257sqm which is about 1.3 times larger than before. In addition to men’s, women’s and kids line, new living room area will be developed to express the brand concept.
  • Baycrew’s Opens the First Domestic Store of NOAH
    Up-and-coming brand NOAH by Brendon Babenzien, the former creative director of SUPREME signed a contract with Baycrew’s. The first domestic store NOAH CLUBHOUSE is designed by Brendon’s wife Estelle.
  • Japanese Denim Brand STUDIO D’ARTISAN Opened New Store
    Domestic denim brand STUDIO D’ARTISAN, founded in 1979, opened its fourth store in Japan. The sales to Asian countries such as China, Hong Kong, Taiwan and Thailand have grown 11 times higher over the past five years.
  • New Jewelry and Lingerie Shop CASUCA
    Jewelry and lingerie brand CASUCA relocated its Nakameguro shop. The new shop is located in a quiet and hidden area in Tokyo.
  • TAYLOR STITCH Opened its First Domestic Store
    “TAYLOR STITCH”, started in 2008 in San Francisco and became popular with its made-to-order shirts, starts its business in Japan by IT service company transcosmos. The brand emphasizes customer experience and services, also aims increase the number of customers by using transcosmos analyzing skills.

  • COMME des GARÇONS Opens New Shop
    This will be the third shop in the same department store after the compound shop which was renovated last August on the fifth floor, “tricot COMME des GARÇONS” on the third floor. The new shop on the fourth floor handles three brands -COMME des GARÇONS, COMME des GARÇONS COMME des GARÇON, and BLACK COMME des GARCONS.
  • Scye Opens its First Store “Scye Mercantile”
    The brand was started in 2000 and proposes a new style that combines classic and modern based on British style tailoring of the 19th century.

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    JULY 2017

  • BALENCIAGA Opens New Concept Store
    This concept store looks transparent from the outside and the inside is surrounded by mirrors. Demna Gvasalia created Balenciaga’s unique “Fashion Playground” by using common materials that can be seen in public places such as seats from subways and parks, imitation concrete and asphalt tiles from streets.
  • GU Opens the Largest Store
    The 2644sqm large scale store is about four times the size of the standard GU store. The store handles full collection of GU including men’s, women’s and kid’s apparel and sportswear. They aim to provide a fun shopping space by visual merchandising and new service using technology.
  • Gucci Renovated its Ginza Store
    This renovation was based on the new store design concept by their creative director Alessandro Michele. New Gucci Ginza consists of 5 floors offers full collection of men’s and women’s apparel, shoes, handbags, small leather goods, luggage, silk, jewelry, watches, eyewear and customized service “GUCCI DIY”.
  • CANADA GOOSE Opens Men’s Specialty Store
    This will be the first men’s specialty store in Japan. The store handles their first knit wear collection, fashion goods and limited items.
  • PAUL & JOE Opens New Shop
    Paul & Joe transferred the domestic exclusive sales contract from Look to Diptrics last year. Regarding repositioning of both PAUL & JOE and PAUL & JOE SISTER brands in Japan, they decided to handle only imported items from Paris and stopped producing licensed items.
  • The First NIKE KICKS LOUNGE in Japan
    “NIKE + RUN CLUB OMOTESANDO” opened last year as a specialty store of running services, is reborn as a new store “NIKE KICKS LOUNGE OMOTESANDO”, which is the first development in Japan. The store offers customized service to print on all printable tops.
  • Cartier Opens New Boutique
    The new boutique features constantly changing designs with time, people and society, while having Cartier’s unchanging essence. Unlike traditional boutiques, this boutique aims to provide special experiences.
  • CHRISTIAN DADA Renovated and Reopened
    Under the concept “collage”, that is the origin of the brand name, they developed the second floor of the store. Like the first floor, broken glass windows were used to express “imperfection beauty”.
  • Gianvito Rossi Opens Three Domestic Stores
    Italian luxury shoes brand Gianvito Rossi founded in 2007 will accelerate their business in Japan and plan to open three stores this summer.
  • 45 New Shops will Open in Marunouchi Building This Fall
    Marunouchi Building will open 27 new shops and renovated 18 shops for its 15th anniversary in September. Shin-Marunouchi Building, which celebrated its 10th anniversary in April, is also planning to renovate its cosmetic floor and restaurant floor until 2018.
  • HUBLOT Opens its First Boutique in Kyoto Using Japanese Old Style House
    Swiss luxury watch brand HUBLOT will open its third domestic boutique in Kyoto where many traditional houses still exist. This is the second project of “Machiya Project -Japanese traditional style house project” by Daimaru Department store to commemorate its 300th anniversary. They have opened the limited-time shop of HERMÈS as its first project.
  • BUBBLES Harajuku Store Reopened as Multi-Brand Store
    The new BUBBLES store handles its original items and some Korean brands on the 1st floor. New store of “SKY ROOM” opened on the second floor.
  • RIMOWA Opened New Store
    The biggest feature of this new store is that it adopts the new design concept for the first time in Japan, following Paris flagship store and the concept store in London. While the interior decoration of existing 9 stores in Japan is white, this new store uses wooden materials and has a warm atmosphere.
  • MUJI Yurakucho Store will Renovate and Develop First Fruit and Vegetable Shop
    MUJI Yurakucho will reopen with about 178sqm increased floor area which is a part of the first floor of the former site of Yurakucho Loft. They will develop its first fruit and vegetable shop that handles about 300 selected groceries.
  • Men’s Jewelry Brand VELVET LOUNGE Opened its First Store
    Under the concept “New Classic”, domestic men’s jewelry brand VELVET LOUNGE was started in 2004. The former store was located in Aoyama. The store is designed with the concept “harmony between nature and luxury”.
  • CALVIN KLEIN UNDERWEAR Opened its First Domestic Stand-Alone Store
    The store reflecting the new concept by chief creative officer Raf Simons, handles men’s and women’s underwear, room wear and fragrance. Calvin Klein underwear has been handled domestically in the past, but sales for women’s underwear will be the first time in over 10 years.
  • ELENDEEK Opens its First Stand-Alone Store
    Erendeek is a lifestyle concept multi brand shop directed by the former creative director of MERCURYDUO. The brand was launched last year and opened the first store in Shinjuku Lumine in September last year.
  • Cosmetic Brand shiro Opens New Store
    The store consists of 2 floors has a cafe on the first floor that offers healthy menu. Make-up, skin care, fragrance and home care products are on the basement floor.
  • MADISON BLUE Opened New Store
    MADISONBLUE HEAD STORE that was located in Meguro is now relocated. The store handles full collection of the brand.
  • Scandinavian Interior Brand Søstrene Grene Opens New Shop
    Søstrene Grene is the interior goods store founded in 1973 in Aarhus, the second city of Denmark. This will be the third shop in Japan and the first in west area of Tokyo.
  • VOGUE Opens Limited Time Restaurant
    CONDÉ NAST JAPAN opens “Vogue Lounge” for a limited time on the rooftop of a new large commercial facility from July 28th to October 29th. Under the concept “Food for the Fashionable”, this restaurant provides elegant atmosphere and serves food and drink that express VOGUE.
  • COMME DES GARCONS Opened Limited-Time Store of “PLAY COMME DES GARCONS”
    Before the opening of new COMME DES GARCONS store in September, they opened a limited time PLAY COMME DES GARCONS shop in front of the store until August 31st.
  • New Era® Opened Flagship Store
    This is the third flagship store in Tokyo and a full category of the brand such as head wear, bags, apparel and kids will be available in this store.
  • ANREALAGE Flagship Store is Relocated
    “ANREALAGE” is relocated its head office and opened the flagship store on the 1st floor of the ffice. The main material of the store interior is the thread which is the origin of the clothes, and all the clothes are hanging on black threads.
  • New Pop-Up Shop Space “DOMICILE TOKYO”
    New shop “DOMICILE TOKYO” was opened that holds limited-time pop-ups of fashion, music and art. Ryuzo who also works as a rapper is the director of this shop and will introduce various underground cultures through collaboration with upcoming artists and creators.
  • ISSEY MIYAKE Announced the Renovation Plan of ELTTOB TEP ISSEY MIYAKE / GINZA
    After ISSEY MIYAKE opened a new store “ISSEY MIYAKE GINZA” on July 1st, a compound store “ELTTOB TEP ISSEY MIYAKE / GINZA” that has currently 70% overseas customers was announced to renovate.
  • Complex Space “Tegamishya Nishi Chofu Base”
    The editorial team “Letter company” handling events planning, book writing, shop management, etc. is developing this new complex “Tegamishya Nishi Chofu Base”. It is located along Shinagawa Street, a 4-minute walk from Nishi Chofu Station.
  • French Hair Accessory Brand “ALEXANDRE DE PARIS” will open a flagship store
    This is the second flagship store after its first in GINZA SIX opened in April. Their full collection from season collection to headdress for bridal only for flagship stores can be found in this luxury Aoyama store.

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    JUNE 2017

  • “ASKYY” will Open New Store
    ASKYY only made public about the country of manufacture is Japan, but disclosed about designer’s name, sex, age or nationality. The brand is operated by LIMb Co. from 17SS.
  • HELLY HANSEN Opens Summer Beach House
    The outdoor brand “HELLY HANSEN” collaborates with FMG which creates a new connection through the sea, and opens a beach house “THE SAIL HUS in monochrome coast” under the yacht harbor concept from July 7th to August 31st. They aim to become a place to communicate through various activities and workshops they offer.
  • Dried Flower Shop “EW.Pharmacy”
    Flower creator of “Edenworks” Emi Shinozaki opens a dried flower specialty shop. The concept is to leverage the flowers that are originally thrown away, by drying, adding colors and painting on them.
  • The World’s First Tatami Room Starbucks Opens in Kyoto
    “Kyoto Ninosaka Yasaka Chaya Store” uses a traditional Japanese house of 2 floors built over 100 years ago. On the 2nd floor, customers can relax by taking off their shoes on the tatami mattress to enjoy coffee in a different space from ordinary Starbucks.
  • Moleskine Opens Atelier Shop
    Italian notebook brand Moleskine will open an atelier type shop-in-shop. The first name placement machine in Japan is set up in the shop.
  • JINS MEME Flagship Store Reopens as Fashion Concept Store
    JINS MEME is the world’s first sensing eyewear technology developed to let you see yourself and JINS has been promoting in Harajuku since 2015. But this flagship store will reopen as JINS Harajuku flagship store that mainly handles fashionable eyewear.
  • Lumine’s Largest Cosmetics Floor
    Lumine Machida will renovate the food floor on the first floor to Lumine’s largest cosmetic floor. This floor will accumulate seven brands including “NARS” boasting the largest floor space in Japan and Machida area’s first store of “SHIRO”.
  • Large Commercial Complex Akasaka Inter City AIR Opens This Fall
    The commercial zone consists of four areas opens with a total of 13 restaurants and cafés under the theme “Creating High Quality Mixed Use”.
  • Fashion Lab “BUTSU/YOKU”
    New company BOLDMAN is founded by Yagi to solve problems such as branding, product planning, store design, sales promotion and PR. “BUTSU/YOKU” consists of 2 floors will be opened as a part of this project with a free gallery space “/YOKU” featuring creators and brands on the first floor and a showroom displaying materials and products on the second floor “BUTSU/”.
  • CK Calvin Klein Opens New Store
    “CK Calvin Klein” opens a store reflecting the new concept by Chief Creative Officer Raf Simons in a shopping center. This will be the first store in Japan that adopted the new concept by Raf Simmons. The store handles men’s and women’s apparel, accessories and underwear.
  • “FABIA” Opens the Second Store
    Online shopping company Otto Japan will open its second real store of “FABIA”. The digital signage to be introduced that functions as a mirror when a person stands in front. By attaching the QR code to the product tag, the mirror displays the product information when holding the tag towards the mirror.
  • ISSEY MIYAKE Opens New Store
    The product designer Naoto Fukazawa is in charge of this new store design. The store features a large sofa with the deep blue of the traditional color called “eggplant blue” which is placed in the center of the store and aluminum walls to match the exterior glass frame.
  • CHLOE Opens New Store
    The place is next to the main entrance of the first floor. Chloe has closed the store at “The Jewels of Aoyama” in Aoyama in 2015.
  • Jewelry Brand “agate” Completed its Store Renovation
    To accommodate its main store’s 10th anniversary this year, the jewelry brand “agate” completed its store renovation and opened its door. The limited label in Kandsai area “agete & MEMORIA” will be launched in Kanto area for the first time.
  • “THE RERACS” Opens Store to Just Try on “THE RERACS FITTING HOUSE”
    “THE RERACS” started in 2010 was mainly sold at wholesalers and their webstore. It will be their first store where customers can find samples of their latest full collection and can try them on. The store offers a space to try the items without feeling the pressure that you must buy some item.
  • CONVERSE Opens the Second Store of “White atlier BY CONVERSE”
    This is the second store of CONVERSE’s concept store that also has a popular printing service as its first store in Harajuku opened in July 2015. The store has kids space and offers the customization service for original kids shoes.
  • LONGCHAMP will Open the Largest Domestic Store in Omotesando This Autumn
    The 325sqm store has Men’s and luggage on the basement floor, bags and women’s wear on the first floor, shoes and bags on the second floor. The personalization service of “LE PLIAGE” is also done on the second floor. With the opening of this new store, current Omotesando store will be closing.
  • Matsumotokiyoshi Starts New Business Style of Beauty, Opens its First Store
    Drugstore chain Matsumotokiyoshi will open new style store “Beauty You”. The store that supports the beauty and health of women working in the city based on the “10 Minute Beauty” concept, sells higher price products than the original Matsumotokiyoshi stores.
  • SHISEIDO THE GINZA Reopened After the Renovation
    The new SHISEIDO THE GINZA store offers various type of experiences such as a projection mapping technology which allows customers to see the result of makeup lesson on their faces, a new beauty-treatment menu for photogenic skin and haircut/coloring menu for portrait photo shooting.
  • Botanical Lifestyle Brand “BOTANIST” Opens its First Store
    The store consists of 2 floors represent the concept of the brand and customers can enjoy blessing of nature. The first floor will be developed as a multi brand shop of natural organic products. On the second floor, Brooklyn style café will be introduced to offer healthy menu.
  • Danish Sneaker Brand “WODEN” Opened the World’s First Store
    “WODEN” was launched in 2013 by Carsten Holm, a designer of the Danish shoe brand “ecco”. Currently there are around 500 wholesalers around the world, mainly in Europe, but they have chosen Tokyo to open their first store.
  • Beauty Shop “FRUIT GATHERING”
    “Fruit gathering” is a semi self-service type beauty shop that offers wide selection of beauty products from department store brands to casual cosmetics. They will set up a virtual experiential makeup studio in collaboration with the popular APP “YouCam Make”.
  • Italian Shoes Brand “Atlantic Stars” Opens the World’s First Flagship Store
    “Atlantic Stars” has started domestic deployment in 2014. The interior of the store is influenced by Italian bar and boutiques. Also, the second store of Italian brand’s multi brand store “CINQUE STELLE” opens on the second floor of the building.
  • Mobile Multi Brand Shop “Casimir Pulaskiday” Started in March is Secretly Drawing Attention
    “Casimir Pulaskiday” is a new style shop that moves in a van and has no fixed address. This shop only opens on weekends and the place is announced on Instagram.
  • New Balance Opens New Store
    NEW BALANCE JAPAN will open a new street-level store. The first floor has running and training items. A new base for “NEW BALANCE RUN CLUB” is set up on the second floor with shower and locker space.
  • The First Glamping Facility of “SNOW PEAK”
    Japanese outdoor brand SNOW PEAK will open its first Glamping facility. Using the brand products from accommodation to dishes and staff uniforms, including staying at the mobile house designed by Japanese architect Kengo Kuma for SNOW PEAK, it is a space that represents the perspective of the brand.

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    MAY 2017

  • Designer of MUVEIL Starts New Brand “M”, Opens its First Store in Shrine
    Designer of MUVEIL Michiko Nakayama starts a new brand “M”. Shop/Showroom to be opened in Shinto shrine and they plan to hold pop-up stores several times a year. The store is located in a white building which passed through the entrance of the shrine. To enter the store, advanced appointment is required.
  • “BEDWIN & THE HEARTBREAKERS” Opened its First Flagship Store
    “BEDWIN & THE HEARTBREAKERS” which was started in 2004 opened the brand’s first flagship store “The Heart Breakers”. The first store is a little away from the downtown area. In the future, they are planning to open 3 to 4 stores in Shibuya, Aoyama and Shinjuku.
  • DIOR HOMME Opened New Shop
    A new store on the men’s clothing floor on the 5th floor reflects the latest store concept of the brand. The store is a space that fuses modernity and elegance, tradition and innovation. The store holds their latest collection and limited items for this store.
  • Bag Brand from Italy “POP BAG” Opened its First Domestic Store
    “POP BAG” is a new brand started in 2015 by Italian bag manufacturer J&C. In the store, customers can select the parts of the signature tote bag -front panel, body and handles, and make their own customized bag.
  • New Facility of “ASICS” Opened Along the Sumida River
    ASICS Japan opened a new facility “ASICS CONNECTION TOKYO” with a cafe and a fitness studio. With the concept “Sustainable community space”, the store consists of a cafe and reception on the first floor and the fitness studio and shower room on the second floor.
  • Multi Brand Store “DAILYSHOP” Opens its Second Store
    The second store of lifestyle select shop “DAILYSHOP” that proposes “universal, fashionable and useful for daily life” will open this spring. The store is about 50sqm and set up a bar space at the counter of the store to offer seasonal drinks.
  • “Daniel Wellington” Opens the First Roadside Store
    This is the fourth store in Japan and adopts the brand’s latest concept. Inside the store is an urban atmosphere with navy and wood as the main color and the facade adopted a vertical grid symbolizing Japanese townscape.
  • COS Opens its Third Store this Spring
    This is the third domestic store in Japan, is the largest domestic store consists of 2 floors. The store handles a full collection of women’s, men’s and kids.
  • UNITED ARROWS Harajuku Women’s Store will Close to Integrate with Men’s Store This Summer
    With the 25th anniversary this year, they decided to consolidate the women’s store at the current men’s store and reopen with a new concept “UNITED ARROWS ONE”. The current united arrows Harajuku women’s store will be closed on September 3rd.
  • Akasaka Toranomon’s New Landmark “Akasaka Intercity AIR” will Open This Fall
    A commercial zone of a large complex building “Akasaka Intercity AIR” will open this fall. The facility owns greenery space with a ratio of more than 50%, which is the largest in the area, and more than 5,000sqm. The theme of the commercial zone is “Creating High Quality Mixed Use”.
  • Nicolai Bergman’s First Jewelry Brand Debuts and Opens Flagship Store
    Flower artist Nicolai Bergmann’s first jewelry brand “NATUR & NICOLAI BERGMANN” will debut and a flagship store will be opened. The brand develops three collections of casual, fine and bridal with the theme “the world of plants”.
  • Universal Music Launched its First Fashion Label and Opened New Store
    “LASTLIBERTY” was launched as Universal Music’s first apparel brand with the concept “not music from fashion, fashion from music”. The brand opened a limited-time shop until August 31st.
  • Korean Brand “Style Nanda” Opened the First Japanese Roadside Store
    Style Nanda was started in Korea in 2004 and developed original brands such as “Nanda Maid”, “KKXX” and a cosmetic brand “3CE”. Currently, the company has 57 stores in Korea and 91 stores outside of Korea. At this new store on Takeshita Street, unique concept can be seen such as vending machine-like cosmetic shelves and a photo booth.
  • “Ground Y” will Open the Second Domestic Store
    “Ground Y” from Yohji Yamamoto incorporates multifaceted elements such as genderless and ageless. They have closed its first store last year due to reconstruction of Shibuya Parco. On April 20th, they opened its new store in Ginza Six to expand the business for new sales channels and customer base, and now its second store will open in Harajuku.
  • CALVIN KLEIN UNDERWEAR Opens its Roadside Store
    The store will locate the site of AIGLE main store in Tokyo. Also, full-scale wholesale will start from AW17 and 12 stores will handle women’s collection and 54 stores will handle men’ s.
  • Large Scale Complex “Le SIGNE”
    New complex Le SIGNE is finally opening as a conclusion of the 43 year redevelopment project of the area. This complex will have over 100 stores and directly connected by the pedestrian deck to the station which is the terminal station of the Keio Line.
  • World’s First Lifestyle Concept Store of New Balance “New Balance ROPPONGI 19:06”
    The store was named after the year the brand was born. Sharp concrete and warm wood material are used to make the stadium feel to the store, expressing “coexistence of sports and lifestyle”. The store has a large number of limited items as well as collaboration models and leading edge apparels and footwear.
  • “MINT NeKO” will Open its First Rodeside Store
    “MINT NeKO” is a brand that the former designer of Gothic and Neo Visual Brand “Sixh.” started in 2012. They have mainly been developing as shop-in-shop such as Laforet Harajuku.
  • “L’ECHOPPE” Reopened After the Renovation
    Men’s multi brand store by BAYCREW’S “L’ECHOPPE” reopened after its renovation. Also, “QUARTERLY”, a sister store of “Journal Standard Luxe”, moved to the second floor of this store. They will no longer offer discount sales at this store.
  • “ABAHOUSE HARAJUKU” Reopened
    Men’s flagship store of ABAHOUSE International “Abahouse last word Harajuku store” has completed its renovation and reopened. The new concept is “FRENCH STYLE FOR YOU”. The store has increased the ratio of wholesale items from 20% to 40%.
  • “DHOLIC” Opened its Fourth Store
    This is their fourth permanent store after Lumine Shinjuku, Nagoya Parco and Rukua Osaka. The number of visitors on the first day of Osaka store opening in March exceeded 600 people. They plan to open new stores this fall and expand their business by focusing on not only fashion but also cosmetics.
  • New Fashion and Sports Apparel Complex Store “THE HOUSE”
    “TSI Groove and Sports” Opened a 278sqm new store “THE HOUSE”. The store offers sports related lifestyle items under the concept Sportivo. Currently, the ratio of women’s item is 40% but they plan to increase under Athleisure concept.
  • Onward Kashiyama Opened the Largest Flagship Store of “JOSEPH”
    The 300sqm store handles women’s and men’s apparel and lifestyle items. The store offers sporty brands and luxury brand goods such as adidas and NIKE sneakers, bags and shoes of JIL SANDER and ROCHAS.
  • “YVES SAINT LAURENT BEAUTE” Opened Their First Domestic Flagship Store
    The main feature is the private room “Recording Studio” for the world’s first VIP service. VIP customers who spent more than 100,000yen last year can use this Recording studio-like VIP room while listening to their favorite music through Bluetooth and taking makeup lessons.
  • Eyewear Brand “JINS” Opens its Flagship Store
    To propose fun and new discoveries of “seeing” through art such as videos and installations, an event space is set up on the 2nd floor. They plan to hold various events that will approach a wide range of visitors in Shibuya.
  • Comme des Garcons’s Pop-Up Event has Started
    A pop-up event “Comme des Garcons wearable archives” that collects the archives items of “COMME des GARCONS” is held at a multi brand store in Shibuya from May 9th to commemorate the opening of the brand exhibition in New York.
  • Official Store of Good Design Award
    GOOD DESIGN STORE TOKYO by NOHARA is located close to the Good Design Award’s PR base. They aim to promote and attract both Japanese and foreign tourists.
  • A New Facility for Food and Sports “Q PLAZA”
    “Q PLAZA Futako Tamagawa” opened with the concept “Quality time, feel the time”. The main target is working and living women in their 30s to 40s in the area and health-conscious customers. Outdoor brand mont-bell’s second largest store in Tokyo opened on the first and second floor, and climbing Gym on the basement floor.
  • New Complex SHIBUYA CAST
    SHIBUYA CAST consists of 2 basement floors and 16 floors above the ground include shared office space, restaurants, supermarket, new multi brand store by BAYCREW’S, multipurpose space that can be utilized for various purposes such as talk shows and exhibitions.
  • New Concept Café by MITSUKOSHI ISETAN TRANSIT
    The joint venture company of TRANSIT GENERAL OFFICE INC and ISETAN MITSUKOSHI HOLDINGS called MITSUKOSHI ISETAN TRANSIT, which was established to develop the food restaurant business, opened a new concept café in Shinjuku on April 28th. It will change the contents every few months to offer the most seasonal content.
  • BAYCREW’S Opened New Store of “JOURNAL STANDARD RELUME”
    The 132sqm store is located on the site of SAVE KHAKI UNITED store which was closed on April 23rd. Compared to existing stores of this brand, this store increased the composition of imported brands to 60% and proposes sophisticated fashion. The store plans to offer events and spaces for foreign tourists as well.
  • RRR BY SUGAR SPOT FACTORY’s Concept Store “RRR SHOW ROOM”
    Runa Aiba, a popular fashion icon for Japanese teens, opened a new store of her own brand RRR under the concept “TOKYO COLORFUL”. The store offers not only RRR, but also young domestic designer brands and vintage clothes. The store will only open on Saturdays, Sundays and holidays.
  • Sneaker Store STYLES Reopened after the Renovation
    The renovation of B’s INTERNATIONAL’s sneaker store is completed under the theme “Luxury mix”. The store now handles not only sneakers but also apparels for men, women and kids. The store has a drink bar “SODA BAR”, a stroller parking space and VIP room to propose sneakers to wide range of customers.

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    APRIL 2017

  • Stationary Brand KOKUYO Opens New Lifestyle Concept Store “THINK OF THINGS”
    The store is two floors above ground, with a cafe on the first floor and a rental space on the second floor. Under the concept “exceeding the boundary between work and life”, the store offers various items such as stationery, furniture and fashion items.
  • BELSTAFF Opened its First Flagship Store in Tokyo
    The new store handles their full collection both for men and women. BELSTAFF has been developing three domestic stores, but its women’s collection was only handled by the Kobe store. They aim to open 10 stores within 2 to 3 years and increase the female customer base to 40%.
  • MILKBOY Opened New Concept Store “LAND by MILKBOY”
    “LAND by MILKBOY” with the concept “Borderless”, you can experience the world of MILKBOY regardless of sex and age. The store mainly deals with low-priced items such as T-shirts and stationeries.
  • UNDER ARMOUR Opens its Brand House
    DOME Corporation which develops UNDER ARMOR in Japan opens a new store “UNDER ARMOUR Brand House” in the bay area where their headquarters is located. From the display to the fitting room will provide the same UNDER ARMOUR brand experience as the United States.
  • ATMOS Opened New Shop-in-Shop “ATMOS MEETS BARNEYS NEW YORK”
    Sneakers multi brand store ATMOS opened a new shop-in-shop using about half of the second floor. The shoe wall has 180 pairs of sneakers both for men and women. The biggest feature is that ATMOS can combine luxury sneakers with high-class styling proposal.
  • MINA PERHONEN Opened its Fabric Specialized Store “MATERIAALI”
    In the store where you can see a backyard from the back window, mainly selling items for interior such as tiles, tableware and cushions. It is also possible to order fabrics for “Seven Chair” of FRITZ HANSEN or “Stool 60” of ARTEK.
  • Italian Shoe Brand Santoni Opened its Flagship Store in Tokyo
    The sophisticated interior design of the store is based on the concept of the brand “timeless and elegance”. The store handles men’s and women’s shoes as well as bags and accessories.
  • Danish Life Style Brand “Søstrene Grene” will Open Two Stores in Tokyo
    Søstrene Grene’s Scandinavian design and reasonable price range are gaining popularity in Japan and now they are opening two new stores in Tokyo from May to June. It will be the largest store in Asia.
  • MOSCHINO will Open the Largest Domestic Store
    An eye-catchy large biker bag is placed in the store and you can experience the playful Moschino world. In commemoration of the opening, you customers can play games such as Neo print and Crane Game.
  • discord Yohji Yamamoto Opens its Flagship Store
    The flagship store “discord Yohji Yamamoto” will be the first store in the world where handles the brand full collection. The store mainly develops their latest collection, classic “GETA” series, bags and scarves.
  • UNDERCOVER Opens New Store with their Full Collection
    The new store develops all the labels including the UNDERCOVER women’s and men’s, the second label SueUNDERCOVER, JohnUNDERCOVER and small goods items. Also, limited items will be sold to commemorate the opening.
  • CELENE Opens New Flagship Store
    The new store is a roadside store located along the central street of the area. The detail in the store consisting of 2 floors uses natural materials that feel warmth such as sand and stones that represent the perspective of the world by the brand.
  • Reconstructed Mikimoto Main Store is Finally Opening
    The flagship store of Mikimoto that has been developed as a top Japanese jeweler since their first store opening in 1899 will be reborn into a relaxing and luxurious space with the concept of “nature”. The 12 stories store is about twice the former size and façade is decorated with about 40,000 pieces of glass.
  • FILA Opens New Concept Store
    The theme of the store is the concept of the brand “It is not competing for recording, but enjoying in everyday life “FUN FEEL LIFE FILA”. The store carries classic casual wear, tennis wear, fitness wear, shoes, bags and hats.
  • New Commercial Facility “HULIC & New SHIBUYA”
    “HULIC &New SHIBUYA” is a new shopping complex consisting of 10 floors above ground and 2 below. With women as the main target, there will be a wide range of shops to line up including many new business style stores and the first stores in the area.
  • Acne Studios’s New Brand “Blå Konst” Opened its World First Store
    Unlike Acne studios which signature color is pink, “Acne Studios Blå Konst” has a brand color of blue. Acne redesigned their core items including their popular denim and T-shirts for this new brand which is positioned as a basic line to divide from their collection line.
  • New Facility “Shibuya Cast” Opens This Spring
    “Shibuya Cast” consists of 18 floors with a total floor space of 35,000sqm. With the concept “WORK, LIVE, PLAY”, this new facility aims to create a creative activity base where creators can live and work. BAYCREW’S GROUP will open a new style multi brand shop “PULP 417 ÉDIFICE”.
  • French Beauty Pharmacy “L’OFFICINE UNIVERSELLE BULY” Opened its First Domestic Store
    “L’OFFICINE UNIVERSELLE BULY” was born in Paris in 1803. Their first Japanese store is divided into completely different 2 sales spaces that reminds of the modernity of Tokyo and their Paris store that has French classical atmosphere of the 19th century.
  • Natural Cosmetic Brand “shiro” Opened Home Care Product Store
    “shiro” opened a high quality home care product brand store “shiro HOME”. The store handles a large number of items such as the most popular laundry items, room fragrance, soap, dishwasher and cleaner.
  • “MYNE” Opens its First Flagship Store
    “MYNE” debuted last year from “MAISON MIHARA YASUHIRO” that focuses on street culture will open the brand’s first flagship store “Mine Bye idea”. The store handles not only “MYNE”, but also domestic to international brands such as ALMOSTBLACK, LANDLORD NEW YORK and BLACK EYE PATCH.
  • FURLA Opened its First Men’s Store
    The store handles a wide range of products, mainly their latest collection including business bags and leather accessories.
  • “Yurakucho Loft” Ends its Business to Relocate
    Living goods specialty store “Yurakucho Loft”, opened in 2011, finishes its business to relocate as “Ginza Loft” with expand store area.
  • 3.1 Phillip Lim Opens its Second Largest Domestic Store
    3.1 Phillip Lim’s new 104sqm store will be the first store in Japan to adopt their global store concept “Studio / Luxury”. The store will handle men’s and women’s collection and accessories.
  • Alexander McQueen Opens New Store
    This store will be the second largest store in Japan, next to their Aoyama store, and the largest shop-in-shop. A full lineup of men’s, women’s and accessories will be developed.
  • KAREN WALKER Opens its First Domestic Store
    KAREN WALKER is a luxury casual brand from New Zealand that combines the opposite elements of tailored and street casual. This store is not only the first store in Japan, but also the first store in Northern Hemisphere.