- Adidas Opened Shoe Bar
Adidas opened a shoe bar in Harajuku “A.T.A.D” in collaboration with sneaker specialty store atmos. do. Adidas shoes are displayed on the bar counter in the store and you can try and purchase them as you were drinking at a bar.
- Remy Gotanda Changes its Name to Gotanda Tokyu Square
Commercial facility Remy Gotanda of Tokyu Malls Development will change its name to Gotanda Tokyu Square from spring 2020. They will open +Q Style store as its core store. +Q Style is a proposes total lifestyle concept from cosmetics and fashion to food.
- SATURDAYS NYC Opens Café This Spring
Currently they have stores in Daikanyama, Kobe, Osaka, Nagoya and its in-store cafes has been popular. This will be the first café only store of the brand.
- MILES Honda Café Opens at Honda Aoyama Building
Miles Honda Café will be opened at the Honda Welcome Plaza Aoyama, a public space on the first floor of Honda Aoyama Building. This café is supervised by Yasushi Ishiwata who also directed Blue Bottle Coffee and DANDELION CHOCOLATE to enter Japan.
- Ariake Area’s Development Project to be Completed This Spring
An overview of Sumitomo Real Estate’s development project in Areake Area was announced. “Ariake Garden” will house a large commercial facility with over 200 shops, condominiums, a hotel and a theater.
- LAURA ASHLEY will Reopen in Japan Next Year
The British lifestyle brand LAURA ASHLEY will be reopened in August 2020. All the stores had been closed due to the expiration of license agreement between Laura Ashley and AEON. ITOCHU acquired the master license in 2018 and took over the existing license business. The brand operation will be handled by the subsidiary of World Group as the sub-licensee. They plan to open 7 stores in 2021.
- UNDERCOVER Opened New Shop UNDERCOVER NOISE LAB
It is the brand’s largest shop-in-shop that handles men’s and women’s runway collection as well as casual items of SueUNDERCOVER and JohnUNDERCOVER.
- COMME des GARÇONS GIRL Opened First Shop
COMME des GARÇONS GIRL was launched in 2015 and has been sold at COMME des GARÇONS stores. They decided to open the first shop in Shibuya as the brand is popular among young consumer.
- JINS Opened New Shop
JINS Shibuya Parco” utilizes the latest technology to offer a new shopping experience. This is the world first shop to be able to try on glasses virtually while wearing its own glasses. The shop has contact lens vending machine which is also the first in Japan.
- American Hat Brand STETSON Relocated its Store
STETSON JAPAN relocated John B Stetson Tokyo store to Nihonbashi after closing the Bakurocho store in 2017. The number of female customers is increasing due to the vintage clothing trend.
- Swedish Sneaker Shop SNS Opens in Tokyo
SNEAKERSNSTUFF opens its Tokyo store with a café. SNS features a store design that mixes the local culture and Swedish and Scandinavian culture. The store was design by BOFINK DESIGN STUDIO, a design studio based in Stockholm together with SNS.
- JR Harajuku Station to Open New Station Building in March 2020
The new station building of JR Harajuku Station will be ready to be used from March 2020. The new station building is a two-story building with a convenience store and cafe. Due to deterioration of the old station building, it will be demolished after the Tokyo Olympics.
- Largest Domestic UNIQLO Store to Open Next Spring
“UNIQLO” will relocate and reopen the UNIQLO TOKYO store which is currently operated as a women’s specialty store on the 7th floor to the 1st to the 4th floor of MARRONNIER GATE GINZA 2. The UNIQLO Ginza store, which currently has the largest sales floor area in Japan, will continue to operate.
- VISVIM Opens Womens’s Store
WMV VISVIM TOKYO, which will be the first domestic store of WMV VISVIM, opens along the Meguro River. A private house built in the 1970s has renovated into a store. The store also has a coffee stand in collaboration with the little cloud coffee.
- Snow Peak to Open New Store in Harajuku Next Spring
“Snow Peak Land Station Harajuku” will be opened in front of Harajuku Station at the new complex facility WITH HARAJUKU. The store will also house a cafe. Snow Peak is currently expanding their business and new stores are scheduled to be opened in Nagano, Kyoto and also in Portland, USA next spring.
- ALLBIRDS will Open Concept Store
The sustainable shoe brand from San Francisco ALLBIRDS will open its first concept store. The store handles all items of women and men including the iconic style “wool runner”.
- Shiseido to Open New Shop at WITH HARAJUKU
Shiseido announced that it will open new stores at the new complex “WITH Harajuku”. They will not only open a new concept cosmetic store “Beauty Square” that offers digital experience, but also a hair/makeup studio and a restaurant “Shiseido Parlor The Harajuku”.
- French Brand both Opened World’s First Flagship Store in Tokyo
both was established by ATX group based in Singapore in 2016. Although the brand is based in Paris, creators and directors with different nationalities such as Berlin and Shanghai are creating the brand. This is the first flagship store and in addition to footwear, they plan to launch bag collection from SS20.
- LaLaport Toyosu will Renovate Next April
Mitsui Fudosan is currently developing the Toyosu Station area and the new building Toyosu Bayside Cross will be opening next April. Due to this opening, LaLaport Toyosu will expand the sales floor with 36 new shops.
- New Complex Facility to Open in Kinshicho Next Spring
- agnès b Opened New Concept Store
agnès b Shibuya design by SUPPOSE DESIGN OFFICE sells men’s and women’s items on the 1st, bags on the 2nd floor , and has an event space with a DJ booth and a café on the 3rd floor. The store mainly targets young people in their late 20s to early 30s.
- PARIS SAINT-GERMAIN Opens First Café
PARIS SAINT-GERMAIN, a soccer club based in Paris will launch its first cafe “PARIS SAINT-GERMAIN CAFÉ” together with the official shop “PARIS SAINT-GERMAIN SHIBUYA PARCO”. You can find popular menu sold at the club’s home stadium “Parc des Princes” at the café.
- anello Opens First Store in Tokyo
Japanese bag brand anello opens the brand’s first store in Tokyo. The store will handle latest collection of the brand and store limited items.
- Fruit GATHERING will Open New Store at Roppongi Hills
Fruit GATHERING is a beauty concept multi brand store that handles cosmetics and beauty products from all over the world. This new store introduces a flat-rate shampoo and blow service “Jetset” as their new business model.
- BURBERRY Relocated Ginza Store
New BURBERRY Ginza store is opening on November 17 with the three times bigger floor area the current store. The store design reflects the new brand concept renewed by the chief creative officer Riccardo Tisci.
- New D2C Brand STAMP Opened First Store
The first permanent store of FABRIC TOKYO’s new D2C brand “STAMP” opened in the Fabric Tokyo Shinjuku store. The STAMP is a new brand launched in September by FABRIC TOKYO that offers made-to-order jeans using 3D scanning measurement system.
- PRINCIPE Prive Opened New Shop
Overseas brand import agent “PRINCIPE prive” opened a new store in Tokyo. The new store will be the second store following the Omotesando store and handles apparels and original altered items.
- LOEWE Opens New Flagship Store
CASA LOEWE is developed in various cities around the world such as London and Madrid. The store is designed as a collector’s house and displays not brand’s collection but also art works and furniture. CASA LOEWE Tokyo is opened on the site of the Loewe Ginza main store, which was closed in May this year, and consists of two floors.
- JUN Accelerates Opening of Sports Shop NERGY
NERGY is a sports category shop for women launched in 2015 by JUN. There were only 4 shops until this fall, but JUN has started expanding the shop opening. It has opened new shops in Shinjuku in September, in Sapporo and Kanazawa in October and in Shibuya in November. They plan to open 30 shops by 2022.
- Shiseido Opened New Showroom S/PRESS
At the showroom S / PRESS, you can experience digital counseling from a beauty consultant using a large touch panel. Beauty Cloud Consultant proposes recommended colors and makeup methods according to your answers. Also, information could be sent t your phone through the QR code.
- GYRE to Renovate its Restaurant Floor
Fashion complex building GYRE in Omotesando opened in 2007 renovates its restaurant area on the 4th floor. With the new concept “Circulation”, the floors and walls will be covered with soil.
- LOVELESS Renovates its Flagship Store and Reopens on November 30
Multi brand store LOVELESS will be relaunching the brand for its 15th anniversary. The concept of rebranding is “THE NEW TIME” and they renovated the flagship store in Aoyama with the design concept “Trading Media”.
- FLOWFUSHI Opens First Shop of Cosmetic Brand UZU
This will be the first domestic shop and the second shop in the world following the first shop UZ 19Howard opened in NY in June.
- BYREDO Opened First Domestic Shop
BYREDO was launched in 2006 in Sweden. This is the brand’s first shop in Japan. For customers who have purchased a leather travel case, they will offer engrave service at the shop.
- American Cosmetic Brand tarte to Launce in Japan
tarte is a popular cosmetic brand among 20s to 30s women in US and Canada. The domestic parent company Kose will handle the about 200 items at the new concept store “Maison KOSE”.
- Nanamica to Open Flagship Store
nanamica MOUNTAIN in Daikanyama which was closed in May is now reopening as the flagship store nanamica TOKYO. The new store will be focusing on original brand items.
- OCTOBERS VERY OWN Opens First Store in Japan
The first flagship store of the Canadian lifestyle brand OCTOBERS VERY OWN which was established by a rapper Drake in 2008 will open in Tokyo. The brand produces music, apparel, accessories and various collaboration items.
- Textile Brand Lapuan Kankurit Opens Standalone Store
This will be the first store outside of Finland for the Finish textile brand Lapuan Kankurit. The brand was started in 1973 and has been developing in Japan by wholesales and online store.
- TOMMY JEANS Opens First Standalone Store
TOMMY JEANS located along the Cat Street in Harajuku installs the latest store concept of the brand. The store provides customization service TOMMYXYOU.
- Complex Store “the GARDEN” to Open in Meguro
Construction material manufacture LEC opened a new store “the GARDEN” in the Meguro Ginza shopping street. Garden as the store concept, it creates an organic green space with restaurants, bar, book store and much more.
- HEAD PORTER Launches New Brand RAMIDUS
HEAD PORTER’s new brand RAMIDUS will be launched and will open the first store at the former site of HEAD PORTER in Harajuku on October 11.
- G.H.BASS to Open First Store
Domestic import agent of the American footwear brand “G.H. BASS” GMT opens the first store of the brand in Aoyama. GMT also has opened British brand TRICKER’S store in Aoyama in April.
- BAYCREW’S GROUP Relocated Jewelry Store WORLDLY-WISE
WORLDLY-WISE is the first men’s jewelry multi brand store by BAYCREW’S. The store opened in 2018 in Aoyama and now relocated to EDIFICE store in Shinjuku.
- KIEHL’S Opens first Flagship Store in Japan
KIEHL’S TOKYO FLAGSHIP STORE will offer counselling service on the first floor and custom label service on the second floor. Also, this will be the first store to sell the brand’s original items Made by Kiehl’s in Japan that are specially designed for Tokyo.
- Francfranc Opens New Lifestyle Concept Store i
Francfranc is launching a new brand À L’AUBE and opening a store. In the store, which looks like a small house is located away from the city and handles about 850 SKU such as tableware, flower base, bed linen and bath goods. There is also a beauty and healthy concept cafe with a dining area and terrace seats in the store.
- American Multi Brand Store BAIT Opens Stores in Tokyo and Osaka
BAIT already has started operating EC, and will open the first store in Tokyo in November and then the second store in Osaka in December. BAIT was started in 2012 and TSI Holdings is the domestic distributor.
- New Complex Facility WITH HARAJUKU will Open in Spring 2020
A large complex facility “WITH HARAJUKU” will open in the spring of 2020 in front of JR Harajuku Station. The facility will introduce new restaurants, apparel and cosmetic stores such as IKEA and UNIQLO. There also be an event hall “WITH HARAJUKU HALL” that can accommodate up to 300 people.
- UNILO Announced the Opening of Large Store in Harjuku
UNIQLO will open a large store in the new complex WITH HARAJUKU opening in front of Harajuku Station next spring. The brand had opened a store in the area 8 years ago and closed in 2012.
- Champion Opens New Concept Store
Champion opens the first concept shop “Champion HERITAGE TIMES HARAJUKU”, focusing on the archives. The opening date is October 25th which is the milestone of the 100th anniversary of the brand.
- GUERLAIN Opens Fragrance Store at Isetan
This will be the first store in Japan of Guerlain Perfumer. Guerlain Pafumar is a fragrance specialty store that offers personalization and gifting services. The store offers the world’s first digital consultation service “Mind scent” that proposes fragrances from over 100 types according to brain waves.
- NEW BALANCE Opens New Store
NEW BALANCE JAPAN will open its new store “New Balance Tamagawa Takashimaya SC”. The store provides 3D scanning foot measurement service and staff will give advice on selecting the right fit shoes using the data.
- DANTON to Open World ‘s First Store in Tokyo
French workwear brand DANTON opens the world’s first store DANTON TOKYO in Tokyo. The brand mainly develops casual wear based on French workwear. BOY’S is the distributor in Japan.
- New Commercial Facility will be Opened in Yurakucho Area in 2020
There will be a new commercial facility between Yurakucho Station and Shimbashi Station opening in the summer 2020. The facility by JR East will be named Hibiya OKUROJI which will hold about 50 shops and restaurants, and the other facility by JR Tokai will be named Hibiya Gourmet Zone that will focus on food.
- FORSOMEONE Opens First Store
Apparel brand FORSOMEONE which produces genderless collection of luxury streetwear will open its first store FORSOMEONE FLAGSHIP STORE in Nakameguro.
- THREE Opened First Men’s Store
Makeup brand THREE opened the first concept store of its men’s brand FIVEISM x THREE. It will also open new store in Osaka on September 20.
- DESCENTE Opens New Store of DESCENTE BLANC
DESCENTE BLANC currently has 8 stores and the sales have been increasing since its start in 2015. The new store will be opening at Tamagawa takashimaya.
- Francfranc’s New Brand will be Launched This Fall
Francfranc launches a new entertainment variety goods store “UFO by Francfranc” and opens new stores in Shibuya and in Osaka. The store will be produced by NAKED Inc. to develop experiential digital contents with “Unique & Fantastic Omiyage (= unique and wonderful souvenir)” concept.
- J&M DAVIDSON Reopened Flagship Store
The British brand J&M Davidson renovated and reopened its flagship store. The store concept by the brand’s new creative director Katie Hillier is based on a modern British design.
- AYURA Opens First Flagship Store
Skincare cosmetic brand AYURA developed by Ain Pharmacies will open its first flagship store “AYURA GINZA”. The store will be consisted of two floors with a sales space on the first floor and a beauty treatment salon on the second floor.
- Environmentally Friendly Concept Store STYLE TABLE DAIKANYAMA Opens
- Remy Gotanda Changes its Name to Gotanda Tokyu Square