- Swedish Watch Brand “TRIWA” Opens First Domestic Shop
TRIWA started in Stockholm in 2007 opens its first shop in Japan that handles watches and sunglasses.
- “STYLES” Opens Men’s Sneaker Specialty Shop
STYLES by B’s INTERNATIONAL will open its second shop. The shop offers sophisticated sporty fashion under the concept Authentic Sports Fashion.
- “BIOTOPE” Opens Fragrance Specialty Shop “NOSE SHOP”
“NOSE SHOP” handles various items selected from all over the world such as perfume, room fragrance, fragranced sachet, candle, body soap etc. under the concept “Follow your NOSE”. An eye-catchy big nose shaped art piece is displayed in the shop.
- Jewelry Brand VENDOME AOYAMA Opened New Store
This new store develops elegant jewelry that can be used in everyday life under the concept “Intellectual, Elegant and Basic”. Three major domestic jewelry companies are now all in the area with this new store opening of Vendome Aoyama.
- CPCM Reopens as CIAO PANIC COUNTRY MALL
CPCM opened in 2015 will be closed from the middle of August for the store renovation. The new store CIAO PANIC COUNTRY MALL will develop not only apparel and furniture, but also household goods and groceries. The new store will have a larger cafe space of GARDEN HOUSE CRAFTS.
- The Tallest Complex Facility in Shibuya will Open in 2019
SHIBUYA SCRAMBLE SQUARE is currently under construction to open in 2019. It is about 230 meters high which is the highest in the Shibuya area, consists of 7 floors underground to 47 floors above the ground. This building will have offices in the high-rise floors and large-scale commercial facilities in the middle and lower floors.
- #FR2 Opens New Store
“#FR2 HARAJUKU” opened in April this year has the highest sales among all the stores of the company. The ratio of the sales made by foreign tourists is 76%. They plan to open a new store “# FR2 Gallery store” in the same area within the year.
- COMME des GARÇONS Opens the Second Shop of TRADING MUSEUM COMME des GARCONS
TRADING MUSEUM COMME des GARCONS is a brand concept shop that collects brand archive items and exhibit at the shop. This is the second shop after its first at GYRE Omotesando.
- Minato Mirai Tokyu Square Opens This Fall
Two facilities “at!” and “Queen’s East” inside Queen’s Square Yokohama which is directly connected to Minato Mirai Station will be renovated to reopen as “Minato Mirai Tokyu Square” under the concept “URBAN CASUAL RESORT”.
- SOGO Department Store in Chiba Opens after the Renovation
Sogo Seibu department store invests 2.5 billion yen and renovates the annex of Sogo Chiba store “Aurora Mall Junne”. The main target after the renovation is women in their late 20s to 30s. They are expanding the area of experience, beauty, food and household goods after reducing fashion area which used to cover 70% of the store to 40%.
- A|X ARMANI EXCHANGE Opens the Largest Domestic Store
The 20th domestic store is located where there are many tourists from Tokyo, the whole of Japan and overseas. The store will handle men’s, women’s and kid’s apparel and men’s underwear.
- HERNO reopen its flagship store after the renovation
They will increase the store area to 257sqm which is about 1.3 times larger than before. In addition to men’s, women’s and kids line, new living room area will be developed to express the brand concept.
- Baycrew’s Opens the First Domestic Store of NOAH
Up-and-coming brand NOAH by Brendon Babenzien, the former creative director of SUPREME signed a contract with Baycrew’s. The first domestic store NOAH CLUBHOUSE is designed by Brendon’s wife Estelle.
- Japanese Denim Brand STUDIO D’ARTISAN Opened New Store
Domestic denim brand STUDIO D’ARTISAN, founded in 1979, opened its fourth store in Japan. The sales to Asian countries such as China, Hong Kong, Taiwan and Thailand have grown 11 times higher over the past five years.
- New Jewelry and Lingerie Shop CASUCA
Jewelry and lingerie brand CASUCA relocated its Nakameguro shop. The new shop is located in a quiet and hidden area in Tokyo.
- TAYLOR STITCH Opened its First Domestic Store
“TAYLOR STITCH”, started in 2008 in San Francisco and became popular with its made-to-order shirts, starts its business in Japan by IT service company transcosmos. The brand emphasizes customer experience and services, also aims increase the number of customers by using transcosmos analyzing skills.
- COMME des GARÇONS Opens New Shop
This will be the third shop in the same department store after the compound shop which was renovated last August on the fifth floor, “tricot COMME des GARÇONS” on the third floor. The new shop on the fourth floor handles three brands -COMME des GARÇONS, COMME des GARÇONS COMME des GARÇON, and BLACK COMME des GARCONS.
- Scye Opens its First Store “Scye Mercantile”
The brand was started in 2000 and proposes a new style that combines classic and modern based on British style tailoring of the 19th century.
- BALENCIAGA Opens New Concept Store
This concept store looks transparent from the outside and the inside is surrounded by mirrors. Demna Gvasalia created Balenciaga’s unique “Fashion Playground” by using common materials that can be seen in public places such as seats from subways and parks, imitation concrete and asphalt tiles from streets.
- GU Opens the Largest Store
The 2644sqm large scale store is about four times the size of the standard GU store. The store handles full collection of GU including men’s, women’s and kid’s apparel and sportswear. They aim to provide a fun shopping space by visual merchandising and new service using technology.
- Gucci Renovated its Ginza Store
This renovation was based on the new store design concept by their creative director Alessandro Michele. New Gucci Ginza consists of 5 floors offers full collection of men’s and women’s apparel, shoes, handbags, small leather goods, luggage, silk, jewelry, watches, eyewear and customized service “GUCCI DIY”.
- CANADA GOOSE Opens Men’s Specialty Store
This will be the first men’s specialty store in Japan. The store handles their first knit wear collection, fashion goods and limited items.
- PAUL & JOE Opens New Shop
Paul & Joe transferred the domestic exclusive sales contract from Look to Diptrics last year. Regarding repositioning of both PAUL & JOE and PAUL & JOE SISTER brands in Japan, they decided to handle only imported items from Paris and stopped producing licensed items.
- The First NIKE KICKS LOUNGE in Japan
“NIKE + RUN CLUB OMOTESANDO” opened last year as a specialty store of running services, is reborn as a new store “NIKE KICKS LOUNGE OMOTESANDO”, which is the first development in Japan. The store offers customized service to print on all printable tops.
- Cartier Opens New Boutique
The new boutique features constantly changing designs with time, people and society, while having Cartier’s unchanging essence. Unlike traditional boutiques, this boutique aims to provide special experiences.
- CHRISTIAN DADA Renovated and Reopened
Under the concept “collage”, that is the origin of the brand name, they developed the second floor of the store. Like the first floor, broken glass windows were used to express “imperfection beauty”.
- Gianvito Rossi Opens Three Domestic Stores
Italian luxury shoes brand Gianvito Rossi founded in 2007 will accelerate their business in Japan and plan to open three stores this summer.
- 45 New Shops will Open in Marunouchi Building This Fall
Marunouchi Building will open 27 new shops and renovated 18 shops for its 15th anniversary in September. Shin-Marunouchi Building, which celebrated its 10th anniversary in April, is also planning to renovate its cosmetic floor and restaurant floor until 2018.
- HUBLOT Opens its First Boutique in Kyoto Using Japanese Old Style House
Swiss luxury watch brand HUBLOT will open its third domestic boutique in Kyoto where many traditional houses still exist. This is the second project of “Machiya Project -Japanese traditional style house project” by Daimaru Department store to commemorate its 300th anniversary. They have opened the limited-time shop of HERMÈS as its first project.
- BUBBLES Harajuku Store Reopened as Multi-Brand Store
The new BUBBLES store handles its original items and some Korean brands on the 1st floor. New store of “SKY ROOM” opened on the second floor.
- RIMOWA Opened New Store
The biggest feature of this new store is that it adopts the new design concept for the first time in Japan, following Paris flagship store and the concept store in London. While the interior decoration of existing 9 stores in Japan is white, this new store uses wooden materials and has a warm atmosphere.
- MUJI Yurakucho Store will Renovate and Develop First Fruit and Vegetable Shop
MUJI Yurakucho will reopen with about 178sqm increased floor area which is a part of the first floor of the former site of Yurakucho Loft. They will develop its first fruit and vegetable shop that handles about 300 selected groceries.
- Men’s Jewelry Brand VELVET LOUNGE Opened its First Store
Under the concept “New Classic”, domestic men’s jewelry brand VELVET LOUNGE was started in 2004. The former store was located in Aoyama. The store is designed with the concept “harmony between nature and luxury”.
- CALVIN KLEIN UNDERWEAR Opened its First Domestic Stand-Alone Store
The store reflecting the new concept by chief creative officer Raf Simons, handles men’s and women’s underwear, room wear and fragrance. Calvin Klein underwear has been handled domestically in the past, but sales for women’s underwear will be the first time in over 10 years.
- ELENDEEK Opens its First Stand-Alone Store
Erendeek is a lifestyle concept multi brand shop directed by the former creative director of MERCURYDUO. The brand was launched last year and opened the first store in Shinjuku Lumine in September last year.
- Cosmetic Brand shiro Opens New Store
The store consists of 2 floors has a cafe on the first floor that offers healthy menu. Make-up, skin care, fragrance and home care products are on the basement floor.
- MADISON BLUE Opened New Store
MADISONBLUE HEAD STORE that was located in Meguro is now relocated. The store handles full collection of the brand.
- Scandinavian Interior Brand Søstrene Grene Opens New Shop
Søstrene Grene is the interior goods store founded in 1973 in Aarhus, the second city of Denmark. This will be the third shop in Japan and the first in west area of Tokyo.
- VOGUE Opens Limited Time Restaurant
CONDÉ NAST JAPAN opens “Vogue Lounge” for a limited time on the rooftop of a new large commercial facility from July 28th to October 29th. Under the concept “Food for the Fashionable”, this restaurant provides elegant atmosphere and serves food and drink that express VOGUE.
- COMME DES GARCONS Opened Limited-Time Store of “PLAY COMME DES GARCONS”
Before the opening of new COMME DES GARCONS store in September, they opened a limited time PLAY COMME DES GARCONS shop in front of the store until August 31st.
- New Era® Opened Flagship Store
This is the third flagship store in Tokyo and a full category of the brand such as head wear, bags, apparel and kids will be available in this store.
- ANREALAGE Flagship Store is Relocated
“ANREALAGE” is relocated its head office and opened the flagship store on the 1st floor of the ffice. The main material of the store interior is the thread which is the origin of the clothes, and all the clothes are hanging on black threads.
- New Pop-Up Shop Space “DOMICILE TOKYO”
New shop “DOMICILE TOKYO” was opened that holds limited-time pop-ups of fashion, music and art. Ryuzo who also works as a rapper is the director of this shop and will introduce various underground cultures through collaboration with upcoming artists and creators.
- ISSEY MIYAKE Announced the Renovation Plan of ELTTOB TEP ISSEY MIYAKE / GINZA
After ISSEY MIYAKE opened a new store “ISSEY MIYAKE GINZA” on July 1st, a compound store “ELTTOB TEP ISSEY MIYAKE / GINZA” that has currently 70% overseas customers was announced to renovate.
- Complex Space “Tegamishya Nishi Chofu Base”
The editorial team “Letter company” handling events planning, book writing, shop management, etc. is developing this new complex “Tegamishya Nishi Chofu Base”. It is located along Shinagawa Street, a 4-minute walk from Nishi Chofu Station.
- French Hair Accessory Brand “ALEXANDRE DE PARIS” will open a flagship store
This is the second flagship store after its first in GINZA SIX opened in April. Their full collection from season collection to headdress for bridal only for flagship stores can be found in this luxury Aoyama store.
- “ASKYY” will Open New Store
ASKYY only made public about the country of manufacture is Japan, but disclosed about designer’s name, sex, age or nationality. The brand is operated by LIMb Co. from 17SS.
- HELLY HANSEN Opens Summer Beach House
The outdoor brand “HELLY HANSEN” collaborates with FMG which creates a new connection through the sea, and opens a beach house “THE SAIL HUS in monochrome coast” under the yacht harbor concept from July 7th to August 31st. They aim to become a place to communicate through various activities and workshops they offer.
- Dried Flower Shop “EW.Pharmacy”
Flower creator of “Edenworks” Emi Shinozaki opens a dried flower specialty shop. The concept is to leverage the flowers that are originally thrown away, by drying, adding colors and painting on them.
- The World’s First Tatami Room Starbucks Opens in Kyoto
“Kyoto Ninosaka Yasaka Chaya Store” uses a traditional Japanese house of 2 floors built over 100 years ago. On the 2nd floor, customers can relax by taking off their shoes on the tatami mattress to enjoy coffee in a different space from ordinary Starbucks.
- Moleskine Opens Atelier Shop
Italian notebook brand Moleskine will open an atelier type shop-in-shop. The first name placement machine in Japan is set up in the shop.
- JINS MEME Flagship Store Reopens as Fashion Concept Store
JINS MEME is the world’s first sensing eyewear technology developed to let you see yourself and JINS has been promoting in Harajuku since 2015. But this flagship store will reopen as JINS Harajuku flagship store that mainly handles fashionable eyewear.
- Lumine’s Largest Cosmetics Floor
Lumine Machida will renovate the food floor on the first floor to Lumine’s largest cosmetic floor. This floor will accumulate seven brands including “NARS” boasting the largest floor space in Japan and Machida area’s first store of “SHIRO”.
- Large Commercial Complex Akasaka Inter City AIR Opens This Fall
The commercial zone consists of four areas opens with a total of 13 restaurants and cafés under the theme “Creating High Quality Mixed Use”.
- Fashion Lab “BUTSU/YOKU”
New company BOLDMAN is founded by Yagi to solve problems such as branding, product planning, store design, sales promotion and PR. “BUTSU/YOKU” consists of 2 floors will be opened as a part of this project with a free gallery space “/YOKU” featuring creators and brands on the first floor and a showroom displaying materials and products on the second floor “BUTSU/”.
- CK Calvin Klein Opens New Store
“CK Calvin Klein” opens a store reflecting the new concept by Chief Creative Officer Raf Simons in a shopping center. This will be the first store in Japan that adopted the new concept by Raf Simmons. The store handles men’s and women’s apparel, accessories and underwear.
- “FABIA” Opens the Second Store
Online shopping company Otto Japan will open its second real store of “FABIA”. The digital signage to be introduced that functions as a mirror when a person stands in front. By attaching the QR code to the product tag, the mirror displays the product information when holding the tag towards the mirror.
- ISSEY MIYAKE Opens New Store
The product designer Naoto Fukazawa is in charge of this new store design. The store features a large sofa with the deep blue of the traditional color called “eggplant blue” which is placed in the center of the store and aluminum walls to match the exterior glass frame.
- CHLOE Opens New Store
The place is next to the main entrance of the first floor. Chloe has closed the store at “The Jewels of Aoyama” in Aoyama in 2015.
- Jewelry Brand “agate” Completed its Store Renovation
To accommodate its main store’s 10th anniversary this year, the jewelry brand “agate” completed its store renovation and opened its door. The limited label in Kandsai area “agete & MEMORIA” will be launched in Kanto area for the first time.
- “THE RERACS” Opens Store to Just Try on “THE RERACS FITTING HOUSE”
“THE RERACS” started in 2010 was mainly sold at wholesalers and their webstore. It will be their first store where customers can find samples of their latest full collection and can try them on. The store offers a space to try the items without feeling the pressure that you must buy some item.
- CONVERSE Opens the Second Store of “White atlier BY CONVERSE”
This is the second store of CONVERSE’s concept store that also has a popular printing service as its first store in Harajuku opened in July 2015. The store has kids space and offers the customization service for original kids shoes.
- LONGCHAMP will Open the Largest Domestic Store in Omotesando This Autumn
The 325sqm store has Men’s and luggage on the basement floor, bags and women’s wear on the first floor, shoes and bags on the second floor. The personalization service of “LE PLIAGE” is also done on the second floor. With the opening of this new store, current Omotesando store will be closing.
- Matsumotokiyoshi Starts New Business Style of Beauty, Opens its First Store
Drugstore chain Matsumotokiyoshi will open new style store “Beauty You”. The store that supports the beauty and health of women working in the city based on the “10 Minute Beauty” concept, sells higher price products than the original Matsumotokiyoshi stores.
- SHISEIDO THE GINZA Reopened After the Renovation
The new SHISEIDO THE GINZA store offers various type of experiences such as a projection mapping technology which allows customers to see the result of makeup lesson on their faces, a new beauty-treatment menu for photogenic skin and haircut/coloring menu for portrait photo shooting.
- Botanical Lifestyle Brand “BOTANIST” Opens its First Store
The store consists of 2 floors represent the concept of the brand and customers can enjoy blessing of nature. The first floor will be developed as a multi brand shop of natural organic products. On the second floor, Brooklyn style café will be introduced to offer healthy menu.
- Danish Sneaker Brand “WODEN” Opened the World’s First Store
“WODEN” was launched in 2013 by Carsten Holm, a designer of the Danish shoe brand “ecco”. Currently there are around 500 wholesalers around the world, mainly in Europe, but they have chosen Tokyo to open their first store.
- Beauty Shop “FRUIT GATHERING”
“Fruit gathering” is a semi self-service type beauty shop that offers wide selection of beauty products from department store brands to casual cosmetics. They will set up a virtual experiential makeup studio in collaboration with the popular APP “YouCam Make”.
- Italian Shoes Brand “Atlantic Stars” Opens the World’s First Flagship Store
“Atlantic Stars” has started domestic deployment in 2014. The interior of the store is influenced by Italian bar and boutiques. Also, the second store of Italian brand’s multi brand store “CINQUE STELLE” opens on the second floor of the building.
- Mobile Multi Brand Shop “Casimir Pulaskiday” Started in March is Secretly Drawing Attention
“Casimir Pulaskiday” is a new style shop that moves in a van and has no fixed address. This shop only opens on weekends and the place is announced on Instagram.
- New Balance Opens New Store
NEW BALANCE JAPAN will open a new street-level store. The first floor has running and training items. A new base for “NEW BALANCE RUN CLUB” is set up on the second floor with shower and locker space.
- The First Glamping Facility of “SNOW PEAK”
Japanese outdoor brand SNOW PEAK will open its first Glamping facility. Using the brand products from accommodation to dishes and staff uniforms, including staying at the mobile house designed by Japanese architect Kengo Kuma for SNOW PEAK, it is a space that represents the perspective of the brand.
- Designer of MUVEIL Starts New Brand “M”, Opens its First Store in Shrine
Designer of MUVEIL Michiko Nakayama starts a new brand “M”. Shop/Showroom to be opened in Shinto shrine and they plan to hold pop-up stores several times a year. The store is located in a white building which passed through the entrance of the shrine. To enter the store, advanced appointment is required.
- “BEDWIN & THE HEARTBREAKERS” Opened its First Flagship Store
“BEDWIN & THE HEARTBREAKERS” which was started in 2004 opened the brand’s first flagship store “The Heart Breakers”. The first store is a little away from the downtown area. In the future, they are planning to open 3 to 4 stores in Shibuya, Aoyama and Shinjuku.
- DIOR HOMME Opened New Shop
A new store on the men’s clothing floor on the 5th floor reflects the latest store concept of the brand. The store is a space that fuses modernity and elegance, tradition and innovation. The store holds their latest collection and limited items for this store.
- Bag Brand from Italy “POP BAG” Opened its First Domestic Store
“POP BAG” is a new brand started in 2015 by Italian bag manufacturer J&C. In the store, customers can select the parts of the signature tote bag -front panel, body and handles, and make their own customized bag.
- New Facility of “ASICS” Opened Along the Sumida River
ASICS Japan opened a new facility “ASICS CONNECTION TOKYO” with a cafe and a fitness studio. With the concept “Sustainable community space”, the store consists of a cafe and reception on the first floor and the fitness studio and shower room on the second floor.
- Multi Brand Store “DAILYSHOP” Opens its Second Store
The second store of lifestyle select shop “DAILYSHOP” that proposes “universal, fashionable and useful for daily life” will open this spring. The store is about 50sqm and set up a bar space at the counter of the store to offer seasonal drinks.
- “Daniel Wellington” Opens the First Roadside Store
This is the fourth store in Japan and adopts the brand’s latest concept. Inside the store is an urban atmosphere with navy and wood as the main color and the facade adopted a vertical grid symbolizing Japanese townscape.
- COS Opens its Third Store this Spring
This is the third domestic store in Japan, is the largest domestic store consists of 2 floors. The store handles a full collection of women’s, men’s and kids.
- UNITED ARROWS Harajuku Women’s Store will Close to Integrate with Men’s Store This Summer
With the 25th anniversary this year, they decided to consolidate the women’s store at the current men’s store and reopen with a new concept “UNITED ARROWS ONE”. The current united arrows Harajuku women’s store will be closed on September 3rd.
- Akasaka Toranomon’s New Landmark “Akasaka Intercity AIR” will Open This Fall
A commercial zone of a large complex building “Akasaka Intercity AIR” will open this fall. The facility owns greenery space with a ratio of more than 50%, which is the largest in the area, and more than 5,000sqm. The theme of the commercial zone is “Creating High Quality Mixed Use”.
- Nicolai Bergman’s First Jewelry Brand Debuts and Opens Flagship Store
Flower artist Nicolai Bergmann’s first jewelry brand “NATUR & NICOLAI BERGMANN” will debut and a flagship store will be opened. The brand develops three collections of casual, fine and bridal with the theme “the world of plants”.
- Universal Music Launched its First Fashion Label and Opened New Store
“LASTLIBERTY” was launched as Universal Music’s first apparel brand with the concept “not music from fashion, fashion from music”. The brand opened a limited-time shop until August 31st.
- Korean Brand “Style Nanda” Opened the First Japanese Roadside Store
Style Nanda was started in Korea in 2004 and developed original brands such as “Nanda Maid”, “KKXX” and a cosmetic brand “3CE”. Currently, the company has 57 stores in Korea and 91 stores outside of Korea. At this new store on Takeshita Street, unique concept can be seen such as vending machine-like cosmetic shelves and a photo booth.
- “Ground Y” will Open the Second Domestic Store
“Ground Y” from Yohji Yamamoto incorporates multifaceted elements such as genderless and ageless. They have closed its first store last year due to reconstruction of Shibuya Parco. On April 20th, they opened its new store in Ginza Six to expand the business for new sales channels and customer base, and now its second store will open in Harajuku.
- CALVIN KLEIN UNDERWEAR Opens its Roadside Store
The store will locate the site of AIGLE main store in Tokyo. Also, full-scale wholesale will start from AW17 and 12 stores will handle women’s collection and 54 stores will handle men’ s.
- Large Scale Complex “Le SIGNE”
New complex Le SIGNE is finally opening as a conclusion of the 43 year redevelopment project of the area. This complex will have over 100 stores and directly connected by the pedestrian deck to the station which is the terminal station of the Keio Line.
- World’s First Lifestyle Concept Store of New Balance “New Balance ROPPONGI 19:06”
The store was named after the year the brand was born. Sharp concrete and warm wood material are used to make the stadium feel to the store, expressing “coexistence of sports and lifestyle”. The store has a large number of limited items as well as collaboration models and leading edge apparels and footwear.
- “MINT NeKO” will Open its First Rodeside Store
“MINT NeKO” is a brand that the former designer of Gothic and Neo Visual Brand “Sixh.” started in 2012. They have mainly been developing as shop-in-shop such as Laforet Harajuku.
- “L’ECHOPPE” Reopened After the Renovation
Men’s multi brand store by BAYCREW’S “L’ECHOPPE” reopened after its renovation. Also, “QUARTERLY”, a sister store of “Journal Standard Luxe”, moved to the second floor of this store. They will no longer offer discount sales at this store.
- “ABAHOUSE HARAJUKU” Reopened
Men’s flagship store of ABAHOUSE International “Abahouse last word Harajuku store” has completed its renovation and reopened. The new concept is “FRENCH STYLE FOR YOU”. The store has increased the ratio of wholesale items from 20% to 40%.
- “DHOLIC” Opened its Fourth Store
This is their fourth permanent store after Lumine Shinjuku, Nagoya Parco and Rukua Osaka. The number of visitors on the first day of Osaka store opening in March exceeded 600 people. They plan to open new stores this fall and expand their business by focusing on not only fashion but also cosmetics.
- New Fashion and Sports Apparel Complex Store “THE HOUSE”
“TSI Groove and Sports” Opened a 278sqm new store “THE HOUSE”. The store offers sports related lifestyle items under the concept Sportivo. Currently, the ratio of women’s item is 40% but they plan to increase under Athleisure concept.
- Onward Kashiyama Opened the Largest Flagship Store of “JOSEPH”
The 300sqm store handles women’s and men’s apparel and lifestyle items. The store offers sporty brands and luxury brand goods such as adidas and NIKE sneakers, bags and shoes of JIL SANDER and ROCHAS.
- “YVES SAINT LAURENT BEAUTE” Opened Their First Domestic Flagship Store
The main feature is the private room “Recording Studio” for the world’s first VIP service. VIP customers who spent more than 100,000yen last year can use this Recording studio-like VIP room while listening to their favorite music through Bluetooth and taking makeup lessons.
- Eyewear Brand “JINS” Opens its Flagship Store
To propose fun and new discoveries of “seeing” through art such as videos and installations, an event space is set up on the 2nd floor. They plan to hold various events that will approach a wide range of visitors in Shibuya.
- Comme des Garcons’s Pop-Up Event has Started
A pop-up event “Comme des Garcons wearable archives” that collects the archives items of “COMME des GARCONS” is held at a multi brand store in Shibuya from May 9th to commemorate the opening of the brand exhibition in New York.
- Official Store of Good Design Award
GOOD DESIGN STORE TOKYO by NOHARA is located close to the Good Design Award’s PR base. They aim to promote and attract both Japanese and foreign tourists.
- A New Facility for Food and Sports “Q PLAZA”
“Q PLAZA Futako Tamagawa” opened with the concept “Quality time, feel the time”. The main target is working and living women in their 30s to 40s in the area and health-conscious customers. Outdoor brand mont-bell’s second largest store in Tokyo opened on the first and second floor, and climbing Gym on the basement floor.
- New Complex SHIBUYA CAST
SHIBUYA CAST consists of 2 basement floors and 16 floors above the ground include shared office space, restaurants, supermarket, new multi brand store by BAYCREW’S, multipurpose space that can be utilized for various purposes such as talk shows and exhibitions.
- New Concept Café by MITSUKOSHI ISETAN TRANSIT
The joint venture company of TRANSIT GENERAL OFFICE INC and ISETAN MITSUKOSHI HOLDINGS called MITSUKOSHI ISETAN TRANSIT, which was established to develop the food restaurant business, opened a new concept café in Shinjuku on April 28th. It will change the contents every few months to offer the most seasonal content.
- BAYCREW’S Opened New Store of “JOURNAL STANDARD RELUME”
The 132sqm store is located on the site of SAVE KHAKI UNITED store which was closed on April 23rd. Compared to existing stores of this brand, this store increased the composition of imported brands to 60% and proposes sophisticated fashion. The store plans to offer events and spaces for foreign tourists as well.
- RRR BY SUGAR SPOT FACTORY’s Concept Store “RRR SHOW ROOM”
Runa Aiba, a popular fashion icon for Japanese teens, opened a new store of her own brand RRR under the concept “TOKYO COLORFUL”. The store offers not only RRR, but also young domestic designer brands and vintage clothes. The store will only open on Saturdays, Sundays and holidays.
- Sneaker Store STYLES Reopened after the Renovation
The renovation of B’s INTERNATIONAL’s sneaker store is completed under the theme “Luxury mix”. The store now handles not only sneakers but also apparels for men, women and kids. The store has a drink bar “SODA BAR”, a stroller parking space and VIP room to propose sneakers to wide range of customers.
- Stationary Brand KOKUYO Opens New Lifestyle Concept Store “THINK OF THINGS”
The store is two floors above ground, with a cafe on the first floor and a rental space on the second floor. Under the concept “exceeding the boundary between work and life”, the store offers various items such as stationery, furniture and fashion items.
- BELSTAFF Opened its First Flagship Store in Tokyo
The new store handles their full collection both for men and women. BELSTAFF has been developing three domestic stores, but its women’s collection was only handled by the Kobe store. They aim to open 10 stores within 2 to 3 years and increase the female customer base to 40%.
- MILKBOY Opened New Concept Store “LAND by MILKBOY”
“LAND by MILKBOY” with the concept “Borderless”, you can experience the world of MILKBOY regardless of sex and age. The store mainly deals with low-priced items such as T-shirts and stationeries.
- UNDER ARMOUR Opens its Brand House
DOME Corporation which develops UNDER ARMOR in Japan opens a new store “UNDER ARMOUR Brand House” in the bay area where their headquarters is located. From the display to the fitting room will provide the same UNDER ARMOUR brand experience as the United States.
- ATMOS Opened New Shop-in-Shop “ATMOS MEETS BARNEYS NEW YORK”
Sneakers multi brand store ATMOS opened a new shop-in-shop using about half of the second floor. The shoe wall has 180 pairs of sneakers both for men and women. The biggest feature is that ATMOS can combine luxury sneakers with high-class styling proposal.
- MINA PERHONEN Opened its Fabric Specialized Store “MATERIAALI”
In the store where you can see a backyard from the back window, mainly selling items for interior such as tiles, tableware and cushions. It is also possible to order fabrics for “Seven Chair” of FRITZ HANSEN or “Stool 60” of ARTEK.
- Italian Shoe Brand Santoni Opened its Flagship Store in Tokyo
The sophisticated interior design of the store is based on the concept of the brand “timeless and elegance”. The store handles men’s and women’s shoes as well as bags and accessories.
- Danish Life Style Brand “Søstrene Grene” will Open Two Stores in Tokyo
Søstrene Grene’s Scandinavian design and reasonable price range are gaining popularity in Japan and now they are opening two new stores in Tokyo from May to June. It will be the largest store in Asia.
- MOSCHINO will Open the Largest Domestic Store
An eye-catchy large biker bag is placed in the store and you can experience the playful Moschino world. In commemoration of the opening, you customers can play games such as Neo print and Crane Game.
- discord Yohji Yamamoto Opens its Flagship Store
The flagship store “discord Yohji Yamamoto” will be the first store in the world where handles the brand full collection. The store mainly develops their latest collection, classic “GETA” series, bags and scarves.
- UNDERCOVER Opens New Store with their Full Collection
The new store develops all the labels including the UNDERCOVER women’s and men’s, the second label SueUNDERCOVER, JohnUNDERCOVER and small goods items. Also, limited items will be sold to commemorate the opening.
- CELENE Opens New Flagship Store
The new store is a roadside store located along the central street of the area. The detail in the store consisting of 2 floors uses natural materials that feel warmth such as sand and stones that represent the perspective of the world by the brand.
- Reconstructed Mikimoto Main Store is Finally Opening
The flagship store of Mikimoto that has been developed as a top Japanese jeweler since their first store opening in 1899 will be reborn into a relaxing and luxurious space with the concept of “nature”. The 12 stories store is about twice the former size and façade is decorated with about 40,000 pieces of glass.
- FILA Opens New Concept Store
The theme of the store is the concept of the brand “It is not competing for recording, but enjoying in everyday life “FUN FEEL LIFE FILA”. The store carries classic casual wear, tennis wear, fitness wear, shoes, bags and hats.
- New Commercial Facility “HULIC & New SHIBUYA”
“HULIC &New SHIBUYA” is a new shopping complex consisting of 10 floors above ground and 2 below. With women as the main target, there will be a wide range of shops to line up including many new business style stores and the first stores in the area.
- Acne Studios’s New Brand “Blå Konst” Opened its World First Store
Unlike Acne studios which signature color is pink, “Acne Studios Blå Konst” has a brand color of blue. Acne redesigned their core items including their popular denim and T-shirts for this new brand which is positioned as a basic line to divide from their collection line.
- New Facility “Shibuya Cast” Opens This Spring
“Shibuya Cast” consists of 18 floors with a total floor space of 35,000sqm. With the concept “WORK, LIVE, PLAY”, this new facility aims to create a creative activity base where creators can live and work. BAYCREW’S GROUP will open a new style multi brand shop “PULP 417 ÉDIFICE”.
- French Beauty Pharmacy “L’OFFICINE UNIVERSELLE BULY” Opened its First Domestic Store
“L’OFFICINE UNIVERSELLE BULY” was born in Paris in 1803. Their first Japanese store is divided into completely different 2 sales spaces that reminds of the modernity of Tokyo and their Paris store that has French classical atmosphere of the 19th century.
- Natural Cosmetic Brand “shiro” Opened Home Care Product Store
“shiro” opened a high quality home care product brand store “shiro HOME”. The store handles a large number of items such as the most popular laundry items, room fragrance, soap, dishwasher and cleaner.
- “MYNE” Opens its First Flagship Store
“MYNE” debuted last year from “MAISON MIHARA YASUHIRO” that focuses on street culture will open the brand’s first flagship store “Mine Bye idea”. The store handles not only “MYNE”, but also domestic to international brands such as ALMOSTBLACK, LANDLORD NEW YORK and BLACK EYE PATCH.
- FURLA Opened its First Men’s Store
The store handles a wide range of products, mainly their latest collection including business bags and leather accessories.
- “Yurakucho Loft” Ends its Business to Relocate
Living goods specialty store “Yurakucho Loft”, opened in 2011, finishes its business to relocate as “Ginza Loft” with expand store area.
- 3.1 Phillip Lim Opens its Second Largest Domestic Store
3.1 Phillip Lim’s new 104sqm store will be the first store in Japan to adopt their global store concept “Studio / Luxury”. The store will handle men’s and women’s collection and accessories.
- Alexander McQueen Opens New Store
This store will be the second largest store in Japan, next to their Aoyama store, and the largest shop-in-shop. A full lineup of men’s, women’s and accessories will be developed.
- KAREN WALKER Opens its First Domestic Store
KAREN WALKER is a luxury casual brand from New Zealand that combines the opposite elements of tailored and street casual. This store is not only the first store in Japan, but also the first store in Northern Hemisphere.