Who Are We


Loic Bizel arrived in Asia in 1996 as Export Manager for a company representing French brands of shoes such as Paraboot, Palladium, Elizabeth Stuart,…

After 5 years developing successfully these brands in Japan through the select shops like United Arrows or Beams, famous department store like Isetan, and collaboration with designers like Issey Miyake, Yohji Yamamoto and Comme des Garçons, he decided to create a boutique fashion consulting agency.

In April 2001, at the beginning of internet, he launched Lebiz Consulting, specialized in Japanese Fashion Trends, Distribution and Consumers. At the same time, he launched 2 unique and innovative concepts, www.fashioninjapan.com, Streets and Stores Fashion Live Trends, and www.TokyoFashionTour.com, Guided and Commented visit of Tokyo best shopping districts.

Since then, Loic has been consulting for most of the main brands and retailers of the world (Galeries Lafayette, H&M, Primark, Nordstrom, Timberland, Lacoste, Eastpak, Zara, Sonia Rykiel, Sandro, Myers, Next, LVMH, Richemont,…).

Nicknamed the Japanese Fashion Scene “trenspotter” and “cool hunter” by the media, Loic appeared in several TV program from CNN to Arte, TV5 Monde, Voyage, France 2,… and in many economic, lifestyle and fashion magazines all over the world.


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facebook.com/group “FashionJapan”
linkedin.com : “Japanese Fashion Trends”


Also featured on :


Elle Canada, Herald Tribune, Business Week, The Wall Street Journal Asia, Associated Press, AFP, Les Echos, CB News, Strategies, Beaux Arts, SBS Radio, Washington Times (2-3-4), Senken Shimbun, Mood, .CFCE (1-2), The Times, Sun Herald, Yahoo News, The Sun, Hollywood Reporter, The Japan Times,The Daily Yomiuri, Challenges, GQ, American Way, Le Progres, Millenium, Les Echos (1-2-3), Chieftain, Business 2.0,Influencia, Femme en Ville, Washington Flyer (1-2-3-4-5), Houston Chronicle, Southbend Tribune, Baltimore Post,Charleston Net, Taipei Times, The Japan Times, Asahi Shimbun, Arab Times, Baltimore Sun (1-2-3), World Herald,Wirtschaftwoche, Aujourd’hui le Japon, Info Actualite, La Presse Affaires, …

View the TV interviews (Telejournal Canada, CNN, Voyages, Gris TV, CBC, France 2 – 55min,…).